Do-It-Yourself SEO

Do-It-Yourself Search Engine Optimisation (SEO) in Three Easy Steps

Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads.

Ranking high in Google is search results can have a phenomenal impact on the success of your business.

In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads.  Ranking high in Google is search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company (like Phonetronics Team) or if you have the time, there are some changes you can make to your website yourself.

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“I highly recommend this company for all and any of your design needs. I am very happy with the new redesigned and restructured website they built for my moving company!”

Ranking high in Google is search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company or if you have the time, there are some changes you can make to your website yourself.

Step 1: Keyword Research

What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. optimisation), but multiple keywords or keyword phrases are usually preferred because they are more specific and more likely to be what your customers are looking for (e.g. Search Engine Optimisation in google)

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. house cleaning Cardiff). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases.

Choose the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to achieve top rankings.  If you want to rank high in Google for the keyword insurance, you have a very long journey ahead. So try your best to select two keyword phrases that are the most relevant to your business but that are not vague nor competitive. It ís a good idea to have 2 or 3 words in each phrase (e.g. wedding catering services)

Once you’ve selected your two best keyword phrases the next step shows you how to make some improvements to your home page.

Keywords:

PPC advertising company, pay per click company, internet marketing Cardiff, better search engine rankings, guaranteed search engine rankings, improve search engine rankings, pay per click company etc.

Step 2: Web Copy

Web copy refers to all the words or text on your website. Because content is king in the world of search engines, your keyword phrases need to be placed strategically on your webpage to convince Google that your content is highly relevant to those keywords.  The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)

Here is how you can increase each keyword is prominence:

  • Place your keywords in headings, preferably at the beginning of the heading;
  • Include keywords towards the top of the page;
  • Bold or italicise keywords where appropriate;
  • Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. "Read more about our “SEO Copywriter”

An important tip is to also include these keywords in your HTML little tag. Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you are unsure how.

Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don’t want to write these yourself, they can be located for free on the internet - search articles directory).

It is also good to bear in mind that search engines can only read the text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.

Step 3: Linking

Each link from another website to your website (not from your website) is considered by search engines as a vote of popularity for your business and will improve your rankings.

But it is the quality, not quantity, of the links that is crucial. The other websites should be relevant to your industry, and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. In the same way, your personal business network can have a significant impact on the success of your business, so too the online network you build on the internet.

Brainstorm all the relevant websites that could link to you, such as non-competing companies, and industry bodies and organisations. Write a friendly email to each describing the benefit their visitors would get in knowing about your business and request them to create a link to your website. Most people will not respond first time round, so a follow-up phone call is usually required.

How do I monitor my results?

Monitor your rankings in Google over the next few months by typing your chosen keywords into the search box, and recording your ranking. Also, look at your hosting reports to understand what search terms your visitors are using to find your website.

The above process can be also be repeated for each page of your website. Remember to keep updating your content, and continually increase the number of links to your website.

As you see your rankings climb you should see a corresponding increase in web traffic and a substantial increase in sales enquiries. Be sure to record the source of your customer enquiries, so you can measure the success of your marketing efforts.

Remember, if you measure it, you can improve it.

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Will Small Businesses Still Profit From Facebook Ads in 2020?



Do you feel that the number of responses you’re getting for your Facebook ads is decreasing each and every single day? Are you finding it harder to convert people from your Facebook ads into paying customers than you did two years ago? If you think it’s hard now, it is going to keep getting harder and harder. Today I’m going to discuss, will small businesses still be able to profit from Facebook ads in 2020?

RESOURCES & LINKS:
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Why Your Facebook Ads Don’t Work (and How to Make Them Profitable) : https://youtu.be/HYmWww4e3Is
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Now before we dive into the details on how small businesses can still do well in 2020, let me go over some basic stats.

Facebook has over seven million active advertisers, that’s according to Facebook’s Chief Operating Officer Sheryl Sandberg.
Active users 2.4 billion.
Facebook has only 342 active users per advertiser.
Not only are more people promoting ads, but it’s getting harder and more expensive to get clicks.

Now when you look at the cost in clicks Facebook ads CPC on news feeds have gotten more expensive this year.

In 2008 Q2 as of roughly 0.43¢, in Q2 of 2019 0.64¢. And the CTR of news feed ads has also decreased. In Q2 of 2018 it was 2.24%, in Q2 of 2019 it was 1.20%.

According to Instapage the average Facebook ad converts roughly 9.21% across all industries. You would have to pay on average $64 to get nine conversions. Conversion doesn’t necessarily mean a sale either in this context, it could be just collecting an email right?

So it doesn’t necessarily mean you’re making a positive ROY. So the real question that comes to mind is, hey you’re a small business, how can you still profit from Facebook, even though ads in many cases are getting less clicks and is getting more expensive.

Well number one don’t go for profit in the first contact with a prospect. It used to be that you would just put ads in front of people, you would send them to your product or service page, try to get them to convert, and boom you’re making money.

And that’s expensive, a great way that we generate sales now and we found this to be much cheaper is, we first take an ad on Facebook drive them to content our educational piece, educate them.

Secondly use retargeting for your ads for really qualified prospects.

So what I mean by this is, one thing we’ve done to generate so much revenue from Facebook, this is our highest ROY converting campaign.

When someone visits a checkout page and they don’t buy, we create a video that shows them what it would be like if they were a customer.

Now if our main offering was using logic to convince them to buy, our video will use emotions. Why you may be wondering? Well if they didn’t convert from logic in the first place, sending them a remarketing campaign or video using logic again probably won’t work, so we do the opposite.

If our landing page is try selling through emotions, our remarketing video uses logic. In addition to that we make sure we add in upsells and downsells, which increases the LTV, which allows you to spend more money on Facebook.

The third tip I have for you is use video ads. Video ads are way cheaper to expose your brand to people because even if they don’t convert right away you’re getting your brand across, and as they say in marketing the rule of seven, the way you build a brand is having someone see and engage with your brand seven times.

If you use video you’re going to get way more engagement for the price because Facebook really wants to push video ads over text-based ads.

Fourth use lookalike audiences, once you have people that are converting, use the 1% lookalike audience on Facebook.

Fifth I want you to test different creatives more often. You’ll be surprised at the difference in performance when you rotate up your creatives at least once a week.

Heck when I run some of my own campaigns, we’re rotating up creatives two to three times a week on the low-end and on the high-end sometimes rotating up creatives daily.

It’s that effective by just cranking out so many creatives, you’ll find that they don’t have as much fatigue and your ROY is better.

Next I want you to keep your ads fresh, it’s not just about the, hey here’s what my banner is, here’s what my creative is.

Next I want you to monitor your ad’s frequency. If people keep seeing your ads multiple times, you’re either not reaching new people, or people keep seeing your ads without converting.

Those two factors will make your ad score decrease and make your cost increase.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#DigitalMarketing #NeilPatel #FacebookAds

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How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips
How to Do SEO For A Tiny Site With No Backlinks | Neil Patel SEO Tips

Backlinks, content, people who have both of them do well when it comes to SEO. Websites who don’t have either of them tend not to do well. But does that mean SEO is helpless if you have a tiny website with no backlinks? Today I’m going to share with you how you can do SEO for a tiny website that has no backlinks.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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The first that you need to know is you need some sort of content.

You don’t need a ton of content but you need some sort of content. And the content you create needs to hit hard.

So before you go out there and write any types of content, what I want you to do is go to Ubersuggest and put in all your competitors’ URLs. When you put in your competitors’ URLs you’ll see a page, it shows you their traffic, this page shows you all of their top pages.

And by doing that you’ll now know not only their top pages, what they’re about, but the keyword that they’re ranking for. What I want you to do is look at their most popular pages of content, look to see if you’ve already covered any of those topics.

Chances are if you have a tiny website and you don’t have any links, you haven’t. But just in case, double check them because in that case you’d want to adjust your content.

If you haven’t you’ll want to create new content. What I want you to do is create more in depth versions. In essence, all advanced guides are definitive guides or beginner guides, whatever you want to call them.

So the way you do this is you look up all your other competitors who are ranking, you look at their pages because you saw those articles in Ubersuggest, you go to those articles, you read them, you make sure your page is five, 10 times better, more thorough in length, it’s not just about putting the key words in there, it’s about thoroughness.

I would add in custom images, graphics. You can do this for free using tools like Canva or if you want to pay someone you can use fiverr.com. And then by having that you’re now going to have a detailed guide that’s super thorough.

The second thing I want you to do is invest 50% of your time in promoting your content.

Now, I would tell you in most cases to spend 80% of your time promoting content but when you’re creating these detailed guides they take so much work that you need to spend at least 50%. 80% is probably realistic but 50% should be doable.

Again, in Ubersuggest when you found these URLs it shows you all the people linking to them. If you aren’t able to go back to them just go to the backlinks report in Ubersuggest, put in the URLs for all your competitors, it’ll show you every single person that’s linking to their page.

When you see the list of links, you can hit them all up and you can email them.

The third thing you need to do is nurture a following.

Have you noticed if you leave a comment on neilpatel.com I respond? If you leave a comment on Facebook, I try to respond. I say try because sometimes there’s too many there.

That helps me boost my rankings as well because Google’s looking for brand queries.

The fourth thing I want you to do is build a network of content promoters.

Remember how I told you to email people to share your content? Email people to link back to your content.

Well, you’re going to start seeing a pattern in which some people are willing to and some people aren’t.

Most people aren’t but even the percentage that’s willing once you publish a handful of articles, you’ll notice that consistently there’s people who don’t mind sharing and linking to your content.

Now that you got your list of promoters now you know who to go back to every single time you create a detailed guide. You don’t need to create one of these detailed guides each and every single week.

Last but not least, use Ubersuggest’s Backlinks.

That’s that backlinks report in Ubersuggest to identify new link opportunities. Always look at your competitors, their new links, the lost links, ones that they’re recently getting.

Ubersuggest will show you this in the backlinks report. If someone recently linked to one of your competition, what do you think the chances are of them linking to you?

Well, it’s much higher than someone who’s linked to your competitors five years ago. When people are linking right now that means they’re open to linking today.

► If you need help growing your business check out my ad digital agency Digital @ https://phonetronics.uk/appointment


►Find me on Facebook: https://www.facebook.com/phonetronicsuk

#SEO #NeilPatel #DigitalMarketing

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