3 Marketing Tips to Regain Your Momentum


The pandemic has changed the way we shop, work and engage with brands. Don’t let your business get left behind.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


While some ndustries have benefited from being nimble amid the pandemic, others are still struggling to generate sales. In the corporate world, it has been particularly difficult to forecast upward trends, so how can businesses create momentum moving forward as markets start opening up again?

The answer starts by asking yourself: Do you want to be a follower or a leader in your industry? Do you want to play it safe and let opportunities slip by or do you want to be remembered as a visionary and lead a company that turns challenges into successful opportunities? As the author Napoleon Hill said in his book, Think and Grow Rich, “Every adversity has the seed of equivalent benefit.”

Related: 3 Ways Your Small Business Can Pivot Toward Focusing More on Hispanic Consumers

Think about how well-known brands started their business or how your company was founded. Whether you, someone else or a family member saw an opportunity in the market, they took a leap of faith and decided to start something positive. That person was driven by purpose.

Our society is going through an era of evolution were innovation, creativity, cultural relevancy and genuine customer relationships are critical for brand loyalty and business longevity. 

I strongly believe that corporations are facing a huge internal and external challenge by not embracing change and realizing that society is evolving and technology is playing an important role in it. Now more than ever, forward thinking is critical for success.

Here are three helpful tips that can help you gain a better perspective as we continue adapting to unprecedented circumstances.

1. Embrace change

I get it: Sometimes it’s hard to change the way we (and others) think and make adjustments to our daily routine. But, if you want your company to evolve, there is no way around it. I continue seeing business executives whose decisions are based on personal feelings or bias. They are not taking into account what customers are expecting from their brand. Today, to be successful as a brand means you need to be socially and culturally relevant — meaningful in the lives of consumers — and to be up to date with new technologies and market trends.

The media-consumption behavior of consumers has changed dramatically. Besides offline or online communications, the holistic brand experience is crucial to your success. It starts in your online touch-points. It’s not enough to speak about yourself as brand; you need to be relevant. To better communicate as brand, means you have to be more personable, accessible, intuitive, culturally and socially relevant.

2. Leadership starts with you

According to a report from Harvard Business Review, 80% of U.S. CEOs say they don’t trust or are unimpressed by their CMOs. Not surprisingly, CMOs have the briefest tenure in the C-suite. 

One of the biggest challenges in the C-suite is that as unemployment increased substantially during the pandemic, those people who retained their jobs are fearful to challenge their leadership teams. Yet they need to help them face the fact that the marketplace has changed and mainstream is becoming multicultural. They know it is necessary to start having those tough conversations as everybody corporate-wide is under pressure to perform better. The question is: Wouldn’t it be better to do the job you have been hired for and bring industry innovation and disruption rather than simply going through the same old tactical motions knowing that your days might be numbered?

It is time for CEOs to start asking themselves, “What type of CMOs would you like to have in today’s marketplace?” Someone who will challenge you and your team with innovation and smart thinking so you can gain the competitive edge? Or do you want a yes sir or madam type of person who will simply do what every previous person in that role has done year after year?

3. Know your consumers

You must have a deeper understanding of your current consumers and of your prospective ones. You must know everything about them — from their media-consumption patterns to their purchase behaviors. Many times, companies develop a Hispanic marketing strategy/plan based only on third-party research. In many cases, they develop a partnership with a Hispanic media network and let them manage their communications. This is a formula for disaster.

Most marketers will acknowledge that future growth for their brands is dependent on winning with Hispanics. However, many marketers have also convinced themselves that their general market efforts are adequate enough to engage with Hispanic audiences. This is absolutely incorrect. As a result, only an average of 6% of U.S. ad spending is dedicated to the Hispanic market.

Related: 6 Reasons Corporate America Misses Out on Trillions of Hispanic Dollars

According to the U.S. Census, by 2045 more than 50% of the U.S. population will be multicultural. Hispanics are leading this growth. Think about how much growth and profits that means you are leaving on the table by not targeting this audience the right away. 

As Napoleon Hill said in his book, Freedom from Fears, “The world needs pioneers who find opportunity in adversity, rather than people who use societal noise as an excuse to maintain status quo.”

 

 

 

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Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

Right in nostalgia: The funniest ads in the history of Mexico


We present to you some of the funniest and most unusual commercials of the last century.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


This story originally appeared on MĂ©xico Desconocido

Currently, the goal of every company is to sell you something, be it a product or a service. However, many things happened for advertising in Mexico to get to where it is today.

What is the publicity?

Advertising is a form of communication that is intended to persuade its viewer to purchase a product or service , insert a brand into the market, or improve its image.

Within this work are broad disciplines such as psychology, sociology, anthropology, statistics and economics. All of the above makes cohesion to achieve market studies, analyze the needs and desires of the target audience and thus, communicate and promote the exchange of commercial interests with the aim of increasing the consumption of various products or services.

The history of advertising in Mexico

Advertising in Mexico can be traced back to pre-Hispanic times, as different indigenous peoples made use of symbols to commercialize their work , among which weavers, colorists and farmers stood out. In addition to this, some products such as seeds, food, handicrafts, vessels, among others, were promoted. However, the conception in many indigenous worldviews are completely alien to the mercantilist vision; it is rather associated with tequio and exchange, putting the notion of community at the center.

Advertising in Mexico, strictly speaking, arose with the printing of the first gazette in New Spain in 1666 . Later, in 1850 the first advertising campaign was developed and in 1865 the General Advertising Agency was founded. It should be noted that during the first half of the 19th century, advertisements were free.

The advertising boom in Mexico as we know it today occurred in the 20th century , when major newspapers such as El Universal , Excelsior , Ovaciones , El Heraldo de MĂ©xico and El Sol de MĂ©xico began to publish advertisements. With inventions like radio and television, it didn’t take long for companies to start promoting their products in these media. Finally, in 1959, Medios Publicitarios Mexicanos established the information service and media rates.

However, advertising back then was nothing like we know it today. If we analyze these images with today’s standards, we could see that some are inappropriate to some degree, while others are just hilarious. Here are some of the funniest and most unusual commercials from the last century :

Advertising in Mexico

With information: CONTINENTAL MEDIA , UTEL University



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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

eSports and influencers, a winning combination for brands



5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Esports have grown exponentially in recent years both in terms of audience and profits as brands have found there an opportunity to massively reach their targets.

In 2020, the eSports audience reachedalmost 500 million , between players and viewers, and the trend is for it to continue growing (it is expected that by 2023 it will be close to 650 million).

Although the pandemic affected the industry by preventing the realization of live events, the activity did not stop and online events took over the eSports space. For example, the League of Legends Worlds final in 2020 was followed around the world by a total of four million people .

The boom was so great that in 2020 there were profits of more than 947.1 million dollars , with the United States leading the world audience and amounts of growth rebounds in Europe and Latin America.

Gamers and the eSports sector host large communities, but above all, engaged audiences that brands can reach through influencer marketing.

Influencers in eSports

Image: Depositphotos.com

The growth and popularity of eSports has also increased the popularity of influencers in this industry.

Infuencers are people who have a direct influence on their followers and we are not only talking about the great gamers that exist around the world but also about players with fewer followers (micro), but very well positioned in their niche.

Brands, for their part, seeing the potential to reach a broad and engaged audience, are investing in eSports marketing, both directly (sponsorships and advertising) and indirectly (media rights and content licenses).

Esports influencers are one more category within influencer marketing characterized by the fact that their audience is usually under 35 years old (millennials and generation Z).

It is also true that it is a very competitive discipline, with many games in different categories and it is really difficult to become an eSports star, something that fans know. In eSports, as in the rest of digital marketing, influencers of all kinds, who have followers who blindly trust what these influencers transmit. This level of engagement for a brand means associating itself with values such as perseverance, competitiveness, fun and technological capacity.

Esports gained traction with the success of streaming services like Twitch, Mixer, and YouTube, resulting in gamers increasing in popularity thanks to live streaming of their video games. Popular video game streamers are considered influencers, as are many popular sports stars.

Twitch, probably today the most popular streaming platform with more than 15 million daily active users, emerged in order to boost the world of eSports and all kinds of live video game broadcasts . Although the main contents are still those related to the gaming environment, now the creations have been extended to other topics such as music, art or scientific and technological dissemination.

In my experience as an influencer marketing specialist, I have noticed that, although the world of eSports has its own rules, when campaigns are carried out on networks like Twitter with gamers, engagement is multiplied by three and, not to mention with Twitch, the level of Audience permanence on a broadcast is usually almost double that on YouTube, which is a great opportunity for brands that work with these influencers.

What should brands do?

Image: Depositphotos.com

A brand doesn’t have to be part of the eSports industry to take advantage of this growing sector. Brands can work with eSports influencers either with individual players or teams.

Ideally, the brand will find a way to create a connection and make sure its product fits naturally to the players.

Because this space is growing rapidly and its users are passionate, it is important to research and plan collaborations strategically to activate successful influencer campaigns.

It is important for the brand to find the influencers who share its values and who reach the audience they want to speak to.

Non-eSports brands such as Coca Cola, Gillete, RedBull are sponsoring both events such as tournaments, teams or individual players, but there are also small or entrepreneurial brands that dress players for a tournament.

Whether investing millions of dollars or supporting with t-shirts, in the eSports universe there is room for everyone, because we are all influencers.



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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

Should Your Business Try Domain Hacking?


It can be tough to get the “perfect” domain for your business. Domain hacking could be the answer – but is it really worth it for your business?

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Domain hacking sounds like a nasty cyber attack, but the terms refers to an increasingly common domain selection process. As a business owner, you already know that it’s incredibly important to choose the right domain name. With a better domain name, your company website will be more memorable, more marketable and more highly differentiated. It can even have SEO benefits if you choose a strong keyword or a total match to your brand name.

But with more than 350 million domains already in existence, and thousands more getting claimed every day, it can be tough to get the “perfect” domain for your business.

Domain hacking could be the answer — but is it really worth it for your business?

What Is domain hacking?

Let’s start with the basics. What exactly is domain hacking?

Domain hacks are unconventional domain name choices that combine country code top level domains (ccTLDs) with other keywords to form a comprehensible, split word. For example, these days, there are a variety of domain extensions available for purchase like .ly or .me, rather than just conventional options like .com or .org. If you were starting an unconventional business, you could adopt a domain like unconventional.ly, rather than unconventional.com or unconventionally.com.

Sometimes, domain hacking is used to bring two different words together. For example, you might find mortgage.loan or skate.board as a domain name. Or you could use domain hacking to split a single word, such as our previous unconventional.ly example.

Related: 7 Key Steps to a Growth Strategy That Works Immediately

You likely know a variety of businesses and websites already making great use of the domain hacking strategy. But is it right for your business?

The advantages of domain hacking

There are several benefits to pursuing this strategy, such as:

  • Originality. First, domain hacking provides you with a totally original domain name. The common .com and .org extensions are well known and widely recognized, but they’re also somewhat tired and stale. Adding a rare or new extension to the end of your URL will make your website seem more original — and more appealing to people who haven’t yet seen it. It’s a small touch that can instantly differentiate you.
  • Limited competition. Domain competition is fierce. If you search for a common word with a common extension like .com, you’ll likely find some options that are thousands, or even millions of dollars to purchase — if they’re up for sale at all. Oftentimes, lesser known and lesser used ccTLDs are also less expensive, making them cheaper and easier to accumulate.
  • Keyword optimization. Domain hacking is also useful for search engine optimization (SEO), especially if there are a handful of important keyword targets for which you’re trying to optimize. If you can include your entire target keyword phrase across your URL, you’ll be in a prime position to rank for that term more quickly (though, of course, you’ll still need to invest in a robust SEO strategy to support that domain).
  • Memorability and branding. If you engage your wit and get creative, you can use domain hacking to add more memorability to your website URL — and build a brand around it. Some unique domain hacks are ridiculously catchy and easy to market.

The limitations of domain hacking

However, there are also some weaknesses, drawbacks and limitations to consider:

  • Control and vulnerability. Some TLDs are managed by different countries and different authorities, rendering you vulnerable to volatility and unexpected changes in some conditions. For example, back in 2019, the .io ccTLD experienced significant outages due to improper payment to the Chagos Islands.
  • Location ambiguity. Sometimes, domain extensions can imply your location in a different country. That can be a massive headache if you’re trying to rank in local search results or if it’s important that your website is associated with a specific country.
  • User confusion. Most of us with decades of experience navigating the web automatically assume that domains are going to end with something common like .com or .org. Accordingly, it’s easy to forget about new domain extensions — and easy to get URLs wrong if they include them. Depending on your target audience and your marketing abilities, this may be an important challenge to overcome.
  • Difficulty transitioning. If your business already has a decent domain name in place and you’re considering switching to a domain hack, you might have your work cut out for you. It’s totally possible to migrate to a new domain, but it’s a time-intensive and difficult endeavor you’ll need to manage carefully.

Related: 7 Things to Know about Digital Marketing

If you already have a solid business with a solid domain name in place, you don’t need to spend much time considering domain hacking. But if you’re about to start a new business, it should definitely be on your radar. Domain hacking with clever ccTLDs isn’t the best strategy for all businesses, but it does have the potential to boost your brandability, memorability and even your search rankings.



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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

7 Key Metrics to Check When Running a Local SEO Audit



7 min read

Opinions expressed by Entrepreneur contributors are their own.


Improving your SEO will improve your overall ranking in the Search Engine Results Pages (SERPs). But, if you’re a business that focuses on targeting your local audience, you have to utilize more focused SEO practices to grow your business properly. Hopefully, your business already uses effective local SEO techniques that help your brand thrive. However, SEO is never a one-and-done thing, and the same rule applies to local SEO as well.

Keep in mind that 50 percent of people who search for local businesses usually end up visiting or reaching out to them the same day. This is why it’s so important to have a thought-out local SEO strategy in place. And to make sure that all your SEO efforts are working in your favor performing local SEO audits regularly is a must.

There are plenty of SEO metrics to track, but the following are essential for an efficient local SEO audit and further local business growth.

The growth of your organic search traffic

Without a consistent flow of new and qualified users visiting your website, you won’t be able to grow your business continuously. This is a crucial aspect for every brand, even if you’ve been in the market for a while and have an established base of loyal clients. After all, no traffic means no conversions. Therefore, one of the most important metrics to check when running a local SEO audit is the growth in organic search traffic.

Tracking the organic traffic results will provide you with a clear insight into whether or not your efforts to improve your visibility in the SERPs are working. Fortunately, it’s very easy to track and check this metric. The data you need is in Google Analytics and you can access it in the Acquisition tab under Organic Search. Keep in mind that this metric that tracks the growth of the organic search traffic, while very useful, doesn’t show the actual quality of the said traffic.

The efficiency of your organic rankings

Keyword rankings are indeed considered one of the most important SEO metrics. It’s also true that Google incorporates plenty of factors to deliver the best search results, which makes tracking a brand’s organic ranking rather challenging.

To make your local SEO audit more effective and helpful, it would be best to focus your attention on keywords that show a higher search volume. It’s this information that can then allow you to coin and push keywords that have a better chance to increase search volume as well.

The ranking metric is also a great way to spot potential issues with other aspects of your SEO strategy. For instance, if you notice a significant drop in organic rankings, chances are there’s an issue with the technical SEO of your business website. If you notice that certain website pages rank well but receive only a few clicks, this may indicate that there’s a targeting issue.  It’s best to use specific software for tracking the organic rankings that also allows you to segment your keywords by location.

Related: The Secret to Keyword Research for Local Businesses

Comparison of organic and other traffic

While this may not be the most important metric for your local SEO audit, it’s extremely useful if you’re looking to boost your reach through SEO more than by using paid ads. Again, it’s easy to compare how you obtain traffic to your website in Google Analytics, where you can clearly see the breakdown of organic traffic, referrals, social and so on for your main traffic channel.

The conversions for organic traffic

The growth in organic search traffic doesn’t focus on the quality of the traffic per se. But checking the organic conversions metric from the traffic does. Make sure to include this metric in your local SEO audit to confirm whether your efforts are effective in attracting a qualified target audience.

Organic conversions will clearly show whether the people you’re attracting to your business website will eventually become customers or if you’re attracting irrelevant leads. It will show whether you have set the right keywords and content. To track organic conversions, you need to have a relevant goal set up in your Google Analytics that you can then monitor from the organic traffic.  

Related: This Is How You Build an Effective Conversion Rate Optimization Strategy

Visibility of your listing

To run a successful local SEO audit, you must learn how easy it is for your local prospects to find you online. In this case, make sure to check two different metrics, namely local Google Map Rankings and Google My Business Insights.

Local Google Map Rankings show the Google Maps result of your listing while Google My Business insights provide the number of people who saw and engaged with your listing, as well as the frequency of your listings’ appearances in the SERPs.  

User engagement on your site

User experience (UX) will affect your SEO as much as the quality of your pages and links. If you notice that the bounce rate on your pages is increasing, the chances are that the content you provide is not useful, meaningful or informative enough for your target audience.

Google evaluates the engagement metrics of your website to rank you adequately, so you should check these as well when running a local SEO audit. Focus on metrics such as bounce rate, which shows just how many people leave your page immediately after landing on it, the time your visitors tend to spend on a specific page, the number of pages your visitors view during their session, and how far down the page your visitors tend to scroll. 

Related: Why User Experience Is Vital for Quality SEO

Potential crawl and technical SEO errors

The primary SEO focus should be the content you put out. That said, you must target the right keywords, optimize your pages for those keywords, post valuable and unique content that uses relevant anchors and interlink the content naturally and logically. However, if you have any crawl errors lurking in the shadows, Google won’t be able to understand, access and properly index your content. Similarly, a technical SEO issue such as slow page loading will also affect your SEO ranking.

Even though it may not seem important at first, checking the crawl patterns is a metric that could help you pinpoint potential errors and give you a better understanding of how the search engine crawls your website. With that information, you can predict the indexing time after publication and improve your strategy overall. You’ll also learn whether any technical SEO issues need to be fixed ASAP.

It’s simple enough to check for crawl errors in the Google Search Console and its Coverage report.

SEO is never done

SEO is a never-ending process that may take time to yield results but will prove worth the effort in the long run. When you have all your SEO practices in place, it might seem that your work is done and all you have to do is check one or two metrics every once in a while for good measure. Wouldn’t it be a wonderful world if things worked like that?

One single metric will indeed show you the traffic growth and sales volume, but this is not enough for establishing the overall success and efficiency of your entire SEO strategy. After all, SEO involves many different factors. While traffic and rankings will reveal just how well your overall SEO strategy is performing, other metrics such as conversions will show whether you’re attracting the right clientele. Engagement metrics will help you understand whether you’re meeting user expectations. 

SEO itself is becoming more complex, which is precisely why you need to check different metrics to obtain the right kind of data to help you improve your efforts and establish yourself as a local authority within your respective niche.



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We are one of the most effective all in one results-driven digital marketing agency

Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

Why Startups Can’t Ignore SEO Anymore



5 min read

Opinions expressed by Entrepreneur contributors are their own.


Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly competitive digital marketing channels. Due to its competitiveness, it may come across as a distant dream for many startups, often causing them to make the mistake of ignoring it altogether. Here are a few reasons why startups must incorporate SEO into their marketing strategy.

Effective SEO begins at the planning phase of the startup marketing strategy

Having a robust marketing plan gives your startup a clear direction, and it’s crucial for the company’s growth. Some of the most important aspects of any marketing plan are setting up goals and objectives, identifying your target markets, budgeting, competitor analysis, and setting priorities by focusing on strengths. SEO strategy is not one size fits all, and it’s doomed to fail if pursued in that manner. Therefore, a marketing plan must be in strategic alignment with creating an SEO strategy specific to your startup’s goals and objectives.

SEO aims to improve your website’s rankings on search engines like Google to increase the organic traffic to your website. But getting any traffic to your website might not be the goal and objective of your startup. Therefore, aspects of your marketing plan determine your SEO strategy. The SEO strategy serves as the framework for structuring your website and generating content that translates your startup’s goals and objectives. Even the domain name you choose is related to SEO – all the more reason to include it in the pre-website marketing planning phase.

Related: Why Exceptional SEO is Crucial For a Successful Business

Web design: do it once and do it right

Time is crucial for startups, and a sense of urgency is a commendable trait, but that shouldn’t be the cause of any complacency. Unfortunately, complacency is precisely what will transpire if SEO is not part of your website design and will cause issues down the road. Search Engines are highly user-centric. They thrive on providing high-quality, valuable results to their user’s search queries, and they rank websites on top that are deemed valuable by a search engines’ highly sophisticated automated algorithms. Search engines’ web crawlers crawl the internet to discover, index, and rank websites according to their relevance and quality.

Technical SEO is a big part of website design and a crucial piece of the puzzle. Its optimization helps make your website crawlable by search engine bots. And each of its optimized aspects indicates the value of your website to search engine rank algorithms, which in return increases the chances of elevating your website’s rankings. The technical SEO elements you must know about and have as part of your web design are webpage loading speed, website security, mobile-friendliness, responsive web design, no duplicate content, XML sitemap, no broken links, improper use of robot.txt files and structured data. 

Related: ​​5 Tips for Choosing Your Next SEO Firm

SEO is not an entity of its own 

Improving organic visibility for your website seems a plain and simple objective of SEO. But the different factors needed to achieve that objective are much broader, and their implementation can have a positive impact on various aspects of your startup. As mentioned above, technical SEO has all the elements that increase your website user’s experience. 

Link building and online mentions are a substantial part of SEO strategy and a ranking factor. SEO strategists build links and mentions using PR, content marketing, local citations, directories, influencer marketing, and guest blogging. These strategies can get your startup exposure that results in engagement and earns your startup backlinks from various authoritative websites relevant to your startup. Backlinks and mentions display a vote of confidence in your startup products both to your target audience and to the search engine ranking algorithms.

Keyword research is market research

You can learn a great deal about your potential customers by doing keyword research. For instance, you can learn what questions they are searching for related to your products and services, and which of your products and services has the most and least searches per month. These are very powerful insights, especially for the startup. It helps you discover new topics that matter to your potential customers and reveals valuable information about your products and services.

Keyword Research is at the core of SEO strategy. By learning popular keywords and phrases used by your potential customers to search for products and services related to your startup, you can incorporate them into your content to get relevant keywords and drive high traffic to your website.

You can also target keywords or long-tail keywords with low search volumes that are less competitive to improve your page rankings quickly compared to the highly searched competitive keywords that are hard to rank on search engines. All of this is a crucial part of your SEO strategy.

Building brand awareness, trust and credibility

Achieving top rankings on search engines for keywords related to your products and services is tantamount to reaching the pinnacle of brand awareness, trust, and credibility. That’s not possible when you are just getting started. But the SEO strategies you deploy go hand-in-hand with building that brand awareness, trust, and credibility. These three factors are critical both to the search engines and to your potential customers.

Related: This Is What Makes SEO Important For Every Business



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