3 Large-Cap Momentum Plays Bucking the Market Correction


You wouldn’t know it by the negative sentiment swirling around the stock market lately, but approximately one-third of S&P 500 constituents are up year-to-date. Unfortunately, this group has been easily overpowered by an assault on high multiple and unprofitable companies that has the benchmark down more than 10% a little over three weeks into the year.

Depositphotos.com contributor/Depositphotos.com – MarketBeat

Still, there have been some standout performers in a sea of red. These companies could be indicating to investors that they plan to be the leaders of an uncertain 2022. After all, when U.S. stocks faltered in January 2021, there were several stocks that did well and went on to be some of the year’s biggest outperformers.

With inflation concerns lingering and the newest pandemic developments yet to be seen, who knows what the rest of the year will bring. At least for now, the best strategy may be to ride the names that are successfully going against the tide. Here are three ways to play the momentum trade in spite of the market’s downward bias.

Why is Schlumberger Stock Up?

Among the 10 worst S&P 500 performers of 2021, Schlumberger (NYSE: SLB) is up 20% year-to-date. Other than Activision Blizzard, which is being acquired by Microsoft, no other stock has advanced more.

The sharp reversal of fortune stems from a similar spike in the price of oil. Last week WTI crude climbed to $87, the highest level since 2014. The combination of a weakened demand outlook tied to Omicron and the potential for supply disruptions tied to the Ukraine-Russia conflict while bad news for the broader market has been good news for oil & gas stocks.

Elevated oil prices are expected to spur increased drilling activity around the world. This plays into the hands of Schlumberger, the world’s top oilfield services company, which has a presence in more than 80 countries.

Schlumberger is coming off a better than expected third-quarter performance thanks to increased international drilling activity. As the energy sector recovery continues to gather steam in 2022, the Street is forecasting Schlumberger’s international exposure and above industry margins to drive a 34% jump in profits. This suggests there is still plenty of room for margin expansion with the stock trading at just 14x forward earnings.

What Financial Stocks are Doing Well?

Financials have held up relatively well year-to-date and Wells Fargo & Company (NYSE: WFC) has been the sector’s top performer. Up approximately 9% this year, the major U.S. bank has started to dig itself out of 2021’s 44% slide.

Earlier this month, Wells Fargo helped kickstart fourth-quarter earnings season by delivering a 16% increase in revenue and earnings per share (EPS) that more than doubled year-over-year. The bank finished the year on a high note due to lower loan charge offs (related to the strong labor market) as well as effective cost-cutting measures.

The market is braced for a strong 2022 for U.S. banks with the Federal Reserve expected to raise rates on multiple occasions. In the case of Wells Fargo, this should translate to solid net interest income growth and increased profitability.

The current consensus forecast for 2022 EPS is $4.79. This means Wells Fargo goes for 11x forward earnings and is one of the least expensive ways to play rising interest rates. And with profits poised to improve, there’s a good chance the dividend continues to move higher and make Wells Fargo an even more attractive value investment.

Is Deere & Company Stock a Buy?

Up about 4% year-to-date in a weak market, Deere & Company (NYSE: DE) is the top performer among industrials names. The farm and construction machinery company has been dragged lower by the stock market correction in recent days but rolled along nicely to start the year.

Deere’s early rally was fueled by the unveiling of its new fully autonomous tractor at this month’s Consumer Electronics Show (CES) in Las Vegas. Intended for large-scale crop production, the high-tech tractor is able to use camera images to monitor its position and operate with high accuracy. This is expected to not only improve crop yield and farm efficiency but free up farmers for other duties while they can check on the tractor from their mobile phones.

Deere’s self-driving tractor won’t be available until later in the year and is considered more of a long-term growth driver. In the meantime, there should be plenty of other growth drivers.

Rising commodity prices are expected to incentivize farmers to spend on new farm equipment and upgrade old equipment, both of which are Deere revenue streams. Thanks to a healthy housing market, the construction industry is also expected to see improvement which should drive higher demand for Deere’s earthmoving and compact equipment.

Shares of Deere have staged a strong rebound since March 2020 and finished up 55% last year. This could make investors feel like they’re late to the party. However, with exposure to two growing industries and a reasonable 21x P/E ratio, there appears to be more in the tank.



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Why and How You Should Do It


One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing.

Social media data mining also gives you key insights into your audience. You can learn what kind of content they like, when they want to see it, and where they spend their time online.

What is social media data?

Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms.

Social media data can also refer to data collected from content people post publicly on social media. This type of social media data for marketing can be collected through social listening tools.

Why is social media data collection so important?

Like any business strategy, social media marketing is most effective when your goals and plans are based on real data.

Social media data analytics provide information that helps you understand what’s working. Even more important, you’ll see what’s not working, so you can make the right business decisions and refine your strategy as you move forward.

Social media data collection can help you customize your social media marketing strategy for each social network. Even more specifically, you can customize your strategy by location or demographics.

Here are some of the questions social media data mining can help answer:

You can also use social media to conduct A/B testing. This helps you refine your marketing message element by element so you can increase your ROI.

Finally, social media data helps you prove the value of your social media efforts. With a proper data collection in place, you can tie social media to real business results like sales, subscriptions, and brand awareness.

What social media data should you track?

Which social media data you want to track will depend on your business goals.

If you want to use social media to build brand awareness, you might be most interested in tracking engagement. If your goal is to create sales, you’ll likely want to track conversions.

Here is some of the most important raw data you can collect through social media:

  • Engagement: Clicks, comments, shares, etc.
  • Reach
  • Impressions and video views
  • Follower count and growth over time
  • Profile visits
  • Brand sentiment
  • Social share of voice
  • Demographic data: age, gender, location, language, behaviors, etc.

The first step to developing an effective social media data analysis plan is to establish SMART goals. Next is to decide which data points you will track to measure progress towards your goals.

Here’s a rundown of how your goals, your social media data, and analytics all come together to form your social media strategy:

How to track social media data for marketing

So, where can you get your hands on this data? Most social platforms have built-in analytics. These provide basic data about your account performance and audience demographics.

But to get the most out of your social media data, it’s important to get a unified view. Here’s how to make that happen.

Gather data with a social media data analytics tool

A social media analytics tool like Hootsuite Analytics gives you a full view of your social media data across platforms. This provides important context for your data, as you can see how your audience responds on different channels and refine your platform-specific strategy.

For larger social media marketing teams with more in-depth data analysis needs, Hootsuite Impact directly tracks social media data to business goals and provides helpful competitive benchmarks.

For more options, check out our full post on social media data analytics tools.

Record your findings

Social media data collection efforts can be overwhelming if you don’t have a system for recording all the information.

We’ve created a free social media data analysis template to track your data in an Excel spreadsheet or Google Sheet. It allows you to record your social media data for multiple platforms and compare the results to your target goals.

Share the results in a social media report

To use your social media data for marketing planning and analysis, you need to compile the data into an easy-to-digest format that key stakeholders can understand.

Analytics programs like Hootsuite Analytics will create custom reports for you. Prefer to create your social media report manually? We’ve got a free social report template you can use to create a professional presentation of your social media data.

5 tips for smart social media data collection

1. Know your goals and KPIs

As we mentioned above, social media data is most useful when looked at in the context of real business goals and key performance indicators (KPIs). When you have goals in place, you can use social media data to track your progress and look for areas where you might need to improve.

But without goals in place, your social data lacks context. Sure, you’ll be able to see whether individual data points are moving in a positive or negative direction. But you won’t be able to understand the big picture.

Not sure where to start with goal-setting? We’ve got nine sample goals to get you started.

2. Track platform-specific social data

We’ve said social media data can give you a great unified view of your cross-platform social strategy. It can also help you get really granular about your strategy for each social platform.

For example, you’ll start to see trends that guide you towards the best times to post on each of your social accounts. (Hootsuite can help on this front with automated best-time-to-post suggestions based on your own social media data.)

You’ll also start to understand your followers on each social media channel, which can help you build buyer personas to better target your audience.

3. Set up a social listening program

Social listening can provide another set of social media data for you to draw from. The data we’ve talked about so far comes in through your owned social properties. Social listening can help you discover data from social media users who have no existing relationship with your brand.

It can also help put your social media data in context within your industry.

For example, social listening can provide data like:

  • How many people are talking about your business or your products online (whether or not they tag you in their posts)
  • How many people are talking about your competitors
  • What kinds of interests and concerns people express when talking about your industry on social media
  • How people feel about your latest product launch (a.k.a. sentiment analysis)
  • Whether your competitors are running any promotions or launches you need to address

You can also get creative with your social listening strategies. Think about ways people’s social media posts could help provide useful data for your business.

For example, researchers found they could use text social media data mining to predict morning traffic patterns or gain insights into college students’ mental health. For businesses, social media data mining can help predict demand and improve supply chain performance.

In one specific example, a study on social media data in Ottawa, Canada, found that social listening data could be used to identify the attributes local residents find most important when recommending where to buy fresh produce. This information could help guide local produce and grocery stores’ marketing messages, or even store design.

Social listening provides valuable social data about existing communities online. According to the Hootsuite Social Trends 2022 report:

“The smartest brands in 2022 will tap into existing creator communities to learn more about their customers, simplify content creation, and build brand awareness and affinity.”

The same report found 48% of marketers strongly agree social listening has increased in value for their organization.

4. Ensure you comply with the rules

Data security on social media is not something to take lightly. More than a third of Internet users worldwide (33.1%) have concerns about misuse of their personal data online.

If you work in a regulated industry, there are specific data privacy and compliance concerns you need to manage. But privacy and data security are issues all social media managers should keep in mind.

For example, the Facebook Pixel is a useful tool for collecting social media data. It tracks conversions and how people behave once they click through to your website. It uses cookies, so if you implement this tool, you need to include a disclosure on your website telling people how you use cookies and share data collected through them.

Privacy and data security requirements vary by region. Talk to your compliance or legal team about any specific concerns, and be sure to review the terms of service for each social platform.

5. Focus on personalization (but not too much)

Social media data allows you to personalize social ads with strategies like remarketing or demographics segmentation. But be careful not to go too far.

Half of U.S. internet users said brands using personal data in advertising helps them discover things they’re interested in. And 49% said it makes it easier to find the products and services that most interest them. But 44% said this can feel invasive.

eMarketer's study of how US internet users feel about brands using their data for marketing purposes
Source: eMarketer

Likewise, Gartner found social messages that incorporate too many social data points can be perceived as “creepy.” They found the best way to use social data for personalization is to create messages tailored to be helpful based on up to three customer data dimensions.

For instance, I regularly see ads in my Instagram feed for vegan food delivery services in Vancouver. Those are well-targeted ads based on a couple of data points (location and behaviors). However, I also occasionally see click-bait personalized headlines like, “Women in Vancouver born before 19XX need to know about this!” That, my friends, is creepy.

How do you find the right balance? As the Gartner report suggests, people are much more receptive to their data being used to benefit them (the user) rather than the marketer. Help the potential customer in genuine ways to get the greatest benefit from social media data without scaring them away.

Track social media data and refine your strategy with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today.

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All your social media analytics in one place. Use Hootsuite to see what’s working and where to improve performance.



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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

Digital Marketing is Crowded, So How Can Your Agency Dominate?


Opinions expressed by Entrepreneur contributors are their own.

Digital marketing has been a lucrative industry for the past couple of decades. Just about every business you can think of needs to have an online presence. Every online presence needs to be supported with a collection of marketing, advertising and PR strategies. Perhaps you were ahead of the curve or you have an incredibly talented team. If so, you’ve no doubt made a lot of money helping business owners with their search engine optimization (SEO), pay per click advertising (PPC), social media and other marketing efforts.

Of course, the high earning potential of the digital marketing industry has led to an interesting side effect; the online world is inundated with an overabundance of digital marketing agencies, gurus, experts and other authorities.

With so much direct competition, how can your digital marketing agency stand out?

Related: 4 Sure-Fire Digital Marketing Strategies

Expertise and authority

Philosophers and scientists are still divided on whether an argument from authority is valid. In other words, does your position as an authority on a given topic make your argument automatically stronger?

We can continue debating whether this is acceptable from a reasoning perspective. One thing is certain; people tend to hire experts at least in part because of their perceived authority and expertise. If you’re seen as more authoritative, more knowledgeable or more of an expert than other digital marketing agencies, you’re going to win more business.

There are several ways you can do this:

  • Content: Content marketing is a huge industry, so it shouldn’t surprise you to see it recommended here. Writing amazing content, complete with original research and innovative ideas, can set you apart from others. This is getting harder and harder to do, with the abundance of online content already available. You’ll need to take your time and invest in quality over quantity.
  • Publication: Get yourself published in the most prominent publications you can find. It’s an easy way to get more eyes on your work and be seen as more credible at the same time.
  • Affiliations: Network with others and try to reach out and collaborate with influencers. If you’re constantly engaging with big names in the marketing industry, you’ll be seen as an expert as well. You can also partner with or take on clients with recognizable names.
  • Talent: Hire the best marketing professionals you can find. You can showcase their collective experience — and provide your clients with even better service.

Differentiation (and niche specialization)

The old saying goes, if you can’t beat ‘em, join ‘em. Instead, if you can’t beat them, do something different. You may not be capable of beating the best basketball player on Earth, but maybe you could become the best player of a much more obscure sport.

As a digital marketing agency, one of your best tools is going to be critically differentiating yourself. How are you different? And can you serve a customer base that isn’t currently overrun with marketing options?

Your goals here are to become more unique and more relevant to a specific group.

For example:

  •  A specific tactic: There are lots of SEO agencies out there, but how many of them can count themselves among the best link builders in the world?
  • A specific type of client: You can target specific types of clients based on any number of factors, such as industry, business size, stage of growth, type of end customer and more.
  • A unique spin on classic services: You can also offer a unique spin on the classic lineup of digital marketing services. Can you provide additional services or bonuses, or give your clients an unforgettable customer experience?

Related: How to Stand Out From the Crowd as a Digital Marketing Agency

Flexibility and scalability

You can also make an effort to have your digital marketing agency be more flexible and more scalable. Some businesses are turned off by rigid service plans, long-term contracts and hard limits to service provisions. You can avoid this by offering your clients more options.

For example:

  • White label partners: Use white label specialists to expand the range of services you can offer to your clients. It’s inexpensive and you’ll get immediate access to an external team of experts who appear to be under the umbrella of your brand.
  • Independent contractors: You can also take on more clients and provide more services with the help of flexible independent contractors.
  • Modular plans: Appeal to apprehensive clients by offering more flexible and modular plans; offer pay-as-you-go models or a-la-carte lists of services in your packages.
  • Long-term relationships: Above all, prioritize your long-term client relationships. Make your customers satisfied however you can and keep them invested in your agency.

This isn’t a guaranteed recipe for long-term digital marketing success. But, it’s going to help you differentiate your agency in a market that’s overflowing with viable competing businesses. Spend some time addressing your signature strengths and weaknesses — and customize your approach to suit your unique agency profile.

Related: Why Digital Marketing Strategies Are Imperative to Boost Startup Growth



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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

What’s Holding You Back from Your First $1 Million? Check Out These Possible Culprits



6 min read


This story originally appeared on MarketBeat

In your head, you’ve always known you’ll make it to the millionaire club. However, getting to $1 million and beyond has proven more difficult than you thought (despite reading every book related to “The Millionaire Next Door” that ever existed). 

Wealthy people often say, “My first $1 million was the hardest to earn.” 

Do you feel as if you’ve been hovering in $700,000 territory forever? If so, you may understand this sentiment completely. 

If you can’t quite figure out how to turn your $1 million goal into reality, let’s dive into a few reasons why you’re having trouble bridging the gap. 

Culprit 1: You haven’t planned well.

You need a plan if you want to have $1 million in your accounts. Just like any major goal, you’ll need to plan for it. For example, let’s say you plan to get a degree in college. That involves showing up to classes, making time to study and eventually earning your degree. 

When you want to invest to earn $1 million or earn $1 million, it’s the same — but harder, because you may have to think carefully about how you’ll lay out the path yourself. Ask yourself: 

  • How much have I already invested or saved?
  • How much will I need to invest per year? 
  • What rate of return will I need to achieve? 
  • How long will I need to invest? 

For example, let’s say you’ve already saved $20,000. You commit to saving an additional $1,000. At an 8% annual rate of return, it’ll take you 24 years to reach your goals.

If you want to earn $1 million sooner, what will you have to do? Let’s say that you’ve saved that same $20,000. How long will it take you to get to $1 million if you save $2,000 per month at 10% annual rate of return? It’ll take 15.75 years.

Are these simplistic equations? Yes. (The stock market won’t always deliver exact returns, fees can eat up your money, etc.) However, you can plan better for your first $1 million if you dig into the numbers and set specific targets.  

Culprit 2: If you have a business, your expenses eat up your revenue.

We can all acknowledge different ways to earn $1 million. You can earn it slowly by investing over time or earn it all over the course of a year. 

However, if you run a business, you may not keep most of that money due to paying out the nose for your expenses. These expenses can run the gamut, from paying your employees to buying new computer paper for the printers at work.

Costs matter a lot, and you need a plan to lower your expenses so you can guarantee what you’re putting into your pocket. Try a few things to lower your expenses: 

  • Consolidate your purchases. Try to negotiate prices for the purchases you have to make. For example, try to keep all of your office purchases within one vendor. It can save you thousands. In addition, encourage vendors to compete for your business.
  • Instill fiscal discipline in your employees. You can make fiscal discipline become a core value of your company. You can even reward your employees for saving the company money.
  • Outsource work to independent contractors. Not only can you negotiate a lower rate with consultants, you’ll also tap into varied experiences in consultants’ fields of expertise.
  • Save on marketing and advertising costs. Consider abandoning regular marketing techniques in favor of inbound marketing. Use SEO techniques on your company website and create YouTube videos instead.

Do everything you can to trim your expenses so that means you get closer to your $1 million goal. Seems like obvious advice, right? However, it’s really easy to quit monitoring the little expenses, especially after a few years in business.

Culprit 3: You employ a start-and-stop approach to investing.

How consistently do you invest? Maybe you had great intentions of starting your 401(k) at work. You did — and then you left your job. It might seem harder to start up your investments again at a new job. Maybe the paperwork is harder to access. Maybe the HR department never seems to have any availability.

Or maybe you quit saving for one month because your refrigerator went kablooie and you needed to buy another one. The next month, you thought, “Gosh, it was nice to have that extra cash.” So you didn’t start saving again till six months later. 

Stopping and starting over and over or worse, missing years of saving could also impact your overall growth. You could sacrifice thousands of dollars in that time that you miss. (If only people could walk around seeing that figure plummet in a life-size holographic image over their heads constantly…)

Culprit 4: You don’t track your progress. 

The best-laid plans… sometimes go awry. You never know what will actually happen with your investments, particularly if you end up with a couple of twists along the way. 

Maybe your investment choices don’t really jive with growth. Maybe you had great intentions to check you nest egg every six months… and didn’t. You might find yourself dismayed that your accounts haven’t rocketed to $1 million like you assumed.

If you discover that your plan isn’t anywhere near what you’d anticipated, don’t panic. You can still reach your goal — you just might have to ramp up your investments, choose new ones or employ a completely different strategy.

Get someone on board to help you. Many millionaires don’t go it alone. They often hire tax advisors, financial advisors and other professionals to help them manage their earnings.

(Just make sure you ask about the fees they charge and whether or not they are a fiduciary — someone who has your best interests at the forefront.)

Culprit 5: You underestimate the amount of time it takes for your money to compound.

This one has to do with the long, hard slog. When you’re starting from $0 (which is where a lot of people start), it requires a huge amount of money to get there. (Obviously.)

For example, at 8% annual returns, $10,000 invested annually will become $518,914 after 20.5 years and $15,000 invested annually will become $778,371 over 20.5 years. On the other hand, $20,000 invested annually will become $1,037,828 over 20.5 years.

That’s a long time. It takes time. It’s easy to get tired of watching sloooow progress, but keep it up.

Stick With It and See Growth

Even highly disciplined individuals may feel exhausted by how hard it can seem to get to that first $1 million. The reality is that even if you save $10,000 or $15,000 a year, it can still take years and years to make it there.

In addition, life happens, and that can get in your way as well. However, take advantage of what you can control. Have a plan, cut expenses if you have a business, stay with it and review how well it’s going at regular intervals. 

Featured Article: Why Invest in High-Yield Dividend Stocks?



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We are one of the most effective all in one results-driven digital marketing agency

Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

Annual manifesto: a personal management tool that you must try



9 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


My birthday was last week! (yes, I had a great time, thanks for asking!). As you move away from your twenties and into your forties, birthdays are less and less about the party and more about the necessary introspection. This occasion was no exception.

The phenomenon of The Crisis of the 40s is well known, which happens when, upon reaching the aforementioned age, we realize all the things that we have not achieved; of everything that we lack and of the immense difference between the world we imagined when we were twenty and what we have made reality. It is a phenomenon, yes, normal and almost daily. But it has its risks.

Some (and some) of 40 simply refuse to grow old, and try to regain their youth through party, bottle and new conquests. They become classic kids and it is obvious to everyone that they are looking for something that they have not been able to find. Others exaggerate necessary health and become vigorous, spending their money, their energy (and yes, their health) on unnecessary gyms and triathlons. The vast majority, however, simply silence the voices by drowning them in more and more work, more projects, more together, more business trips to become workaholics at the expense of everything else: their mental and physical health, their family and their purpose. .

In the world of business and entrepreneurship, the latter is the most popular choice, and success in business is very often pursued above all else.

There is another option.

Annual Manifests: An Anti-Crisis Tool

In his book The Midlife Crisis , make a stop along the way , the author Hugo Cuesta makes a comprehensive approach to this type of crisis and shares a tool that, this year, I decided to use for the first time: the annual manifestos .

Annual manifests are personal audits; necessary revisions of one’s life. The author makes them for the New Year, but I decided to make them around my birthday. The idea is the same: in the manifesto you briefly review the past year and set specific goals for the coming year. Yes: it is a neat version of the classic New Year’s resolutions, but with a twist : instead of being forgotten after a few days, they become a growth tool.

You do it in your business; you do it in your finances. Why not do them with yourself?

I made my first manifesto this week. It didn’t take me more than an hour. And now that I’ve done it, I wonder … how come I haven’t done it before?

The six dimensions of success

What is success? It is a ubiquitous question that can have many definitions. What is real is that, in our society, success is usually measured by a single variable: economic, despite the fact that we all instinctively know that there is much more in life to chase, like greyhounds, a rabbit than it is never reached. The rat race leads to dissatisfaction and death from exhaustion.

In the same book, Cuesta raises success from six dimensions that are in constant search of harmony:

  1. Professional or Business Dimension. Professional growth; studies and training; prestige and influence; strength and stability in business.
  2. Family dimension. Happiness at home, with your spouse and children. Real time, joint projects and monitoring of the personal project of each one of them.
  3. Social dimension. Friends, outings and collaboration in projects of social value.
  4. Economic dimension. Savings, financial freedom, debts and investments.
  5. Spiritual dimension. Alignment of our plan with our mission and purpose. Sense of life and closeness to our religious values, if we have them.
  6. Personal dimension. Mind and body health. Peace, serenity and satisfaction.

Now: we are human and the world… is the world. It is very rare that everything is always working perfectly. Sometimes we just hook up at work and earrings; in emergencies and fortnights … and we lose sight of our purpose, our long-term vision and the sense of what we are doing. We feel like boxers in the sixth round: we only take the punches and dodge the ones we can… we hit when they leave us, but we are blinded by a rhythm that never seems to stop.

That is why, if we want to grow in our businesses and in ourselves, it is more necessary to pause to reflect on our plans, our projects and our strategy to achieve them.

Businessman: you are much more than your business

This is where this tool can change your life. Do you want to start?

How do you make a manifesto? Get it in writing!

  1. Start by putting your name and date : Pedro Pérez, July 28, 2021, 20th birthday.
  2. Write your general manifesto , that is, the things you would like to achieve or do before you die. The 5 to 10 things with which you define your success:

For example : Pedro has a united and happy family. Pedro is an entrepreneur with these characteristics. Pedro climbs Mount Everest before he is 50; Pedro has five shelters for street children.

Each one has its own parameters and its own Éverest mountains. Be honest with yourself and write down those things that you really want to achieve in your life, for yourself and for others. It is not only a vision of yourself, but of the world you want to build. That’s your vision: your general manifesto. This manifesto may change over time, but it is long-term: ambitious, but achievable.

Some (and some) of 40 simply refuse to grow old, and try to regain their youth through a party, bottle and new conquests / Image: Efren Barahona via Unsplash

1. Make a brief review of your last year (one paragraph) what things happened in your life that were important and that draw your life? Good and bad things.

For example: This year we moved to another city; my second child was born; we live the challenge of the pandemic . It has been difficult for me to integrate into the new company. I have not exercised for 5 months. My grandfather Paco passed away.

2. Write your annual manifesto. What challenges are you going to attack this year ? Where do you want to be in a year? What things should you improve?

For example: Manifest: by my next birthday… I will have lost 5 kilos; I will have finished my diploma; my wife will be more in love; I will spend more time with my children; I will take my business to 25% growth.

These are personal, shorter-term goals, which you will review exactly one year from now. They will give you focus and power by directing your energy to a few very concrete things instead of many indefinite things.

  • Review and project your six dimensions . A mini-SWOT analysis on each of the 6 points: an audit or a bird’s eye view of your own path to success. For instance:
  • Professional or Business Dimension. The company lacks customers, how do I get them? Find a course or counseling. Hire a new accountant.
  • Family dimension. I spend little time with my son. Call dads more often!
  • Social dimension. Do more barbecue on Sundays. Get involved with the association and the school.
  • Economic dimension. You already pay “that” debt. Restructure the mortgage. Save! Annual goal: $ 100,000 pesos.
  • Spiritual dimension. Talk to Father Pepe. It takes pause.
  • Personal dimension. Lose 5 kilos. Start running again. I feel very stressed, ask for help.

3. Save it . Read it as many times as necessary. Within a year, review it thoroughly and write a new annual manifesto.

Your annual manifesto is a personal management tool , which can be private or that you can discuss with someone you trust: your coach, your mentor or your partner.

The most important? The honesty. It is likely that year after year old problems will reappear or that you will not achieve some of your own goals. It does not matter! The important thing is that you are honest with yourself and that you take the time to pause to review where you come from, where you are and where you want to go.

It is the difference between improvisation and strategy; between reactivity and proactivity; between incomplete success and life satisfaction. It is one of the ways to make your life project come true.

The annual manifesto has already become one of the best experiences in my personal management. Are you willing to try it? What other tools do you know?



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We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

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Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

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If you like our work and 

interested in similar solutions, want to develop your own blog, brand awareness or have a question?

 

Contact us and create your future with our professionals right now

 

Digital Marketing Agency That Provides Solutions. Help You Grow & Cut Your Running Costs.

Speak with our specialist today to get started with on-demand solutions, social media management & more…

We are one of the most effective all in one results-driven digital marketing agency

Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.