Charly Jordan Reveals How Struggle Shaped Her Success As An Entrepreneur


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Not everyone is cut out for entrepreneurship. Getting money on your own requires a strong mindset and relentless attitude to never give up. However, a self-made mindset can be rewarding, especially if you dare to see it through.


Veronica Sams

One person that has embodied this mindset of entrepreneurship is model, business owner, content creator and musician Charly . Jordan has quickly become one of the most familiar faces on social media, amassing a following across multiple platforms, with almost 5 million followers on her Instagram and over eight million followers on her TikTok page.

But her role in the entertainment industry goes beyond being a social media influencer. The creator turned her social media success into a blossoming career as an entrepreneur and musician.

Asides from her work in social media content creation for brands such as Revolve, Savage x Fenty, BooHoo, Alo Yoga and others, she is also the founder of two online brands of her own. Smoke Roses is Jordan’s answer to pushing the smoking industry in a more natural direction. Beauty In Pain is a and jewelry with a cornerstone mission to destigmatize the conversation around mental health through her clothing and accessories. She hopes to take the brand one step further as a charity in the future.

With a long history of doing shows, the rising talent became one of the few female DJs with a residency at Zouk Group. As a vocalist, Jordan amassed millions of listens around the world, most recently dropping back-to-back singles titled Innerbloom and Soak Her.

Jordan reflects on how her tumultuous upbringing shaped her success as an entrepreneur and why perseverance and structure are her two most important virtues.

Related: How Steve Stanulis Built a Lasting Personal Brand Online

The importance of perseverance

Born in Las Vegas, Charly Jordan grew up in a reserved household where showing her shoulders or knees and even drinking soda wasn’t allowed. “I was doing all these things because I was supposed to and because my family was religious,” Jordan explains. Right around the age of 17, Jordan knew that the path her parents had guided her on for so long wasn’t going in the direction she wanted. “I had seen enough to realize that’s not what I wanted,” she said.

During her senior year of high school, Jordan was excelling in her athletic career in track and field, being ranked as high as number four in the nation for hurdles. Jordan was faced with the tough decision to keep moving forward with a life that was leaving her unfulfilled — or leave it all behind. On the one hand, she had multiple scholarships lined up that would take care of her education, but on the other, she was burnt out and tired of being forced to live a certain way. The pressures of her decision started to cave in. “I started having panic attacks,” Jordan recalls. The panic attacks escalated to self-harm, eventually pushing the young woman past her breaking point.

Taking a leap of faith, Jordan de-committed from her scholarship, leaving behind any security in her future. Battling a rough life at home, Jordan was kicked out of her house and left homeless for the last three months of her senior year. “I took my phone and car and left,” she said. At the time, the young creator was living an hour away from her school, attendance became an issue and she barely graduated as a result. “I walked by myself at graduation — that’s crazy to have spent your whole life going to school, and the one moment to celebrate, none of my family showed up. My life was falling apart.”

With nothing but her phone and car, Jordan started taking advantage of her newfound freedom to connect with other people in the social media industry. She started dm-ing photographers and models, going on road trips to collaborate with others. Jordan would travel to neighboring states, making stops in national parks and other scenic areas to capture their beauty. Barely getting by, Jordan began documenting her travels, creating videos, and compiling footage along the way. With just over 100,000 followers on her Instagram page at the time, things started to look better. “I was just doing it for fun, then as a job and a year later, I had over a million followers, which is pretty crazy growth,” Jordan explains. Her following continued to grow exponentially by almost a million new followers a year while she was living out of her car and couch hopping.

Image Credit: Veronica Sams; Makeup: Ashley Simmons; Styling: Jordan Marx

While growing fast on social media, getting into modeling was initially a challenge for the social media guru. Jordan’s body was critiqued as “too muscular” for her to work as a fashion model. “When I hit 150,000 (followers) is when a brand actually flew me somewhere for the first time. I was doing all nature photography and modeling. I am really grateful that I actually got into that because I wasn’t getting jobs for regular modeling. No one wanted to sign me because I was too muscular,” Jordan explains. As a model, Jordan began working with brands like TenTree and Pura Vida, often making stops in third-world countries for charity work.

Jordan was living a double life, spending time in the most beautiful places in the world and then returning home to nothing. “People on Instagram saw this beautiful life I wanted to have, but it wasn’t my reality. But six months later, that became my life,” she said.

Related: Rise Above The Noise: 5 Tips to Stand Out as an Independent Artist

The importance of structure

Much of Jordan’s success depends on her tightly knit, weekly schedule and work environment. The influencer says allocating different tasks and projects to each day of the week and having her own space to focus is key to her success.

“I try not to overcomplicate things. I have a million things going on,” she said. “Each day is dedicated to something different: Monday is self-care, Tuesday is YouTube, Wednesday is music, Thursday is phone calls, and Friday is catch-up day for anything I fell behind,” she continues. “Having an intense schedule is the only way to manage it all.”

Juggling so many responsibilities at once, Jordan understands how important a rigorous, disciplined schedule is to managing time correctly and staying productive.

Final thoughts

She began her social media career with just her phone and a car, working through obstacles in her way to go on and build a more than successful life for herself. Her story is an inspiring one and shows how perseverance, above all else, can see you reap the rewards.

Beyond just having the will to keep going when things get hard, structure plays an important role in Jordan’s success as a self-employed business owner. Maintaining a healthy and balanced lifestyle and structure in your day-to-day is key.





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What is BeReal? Your Guide to the Newest Social Media App


You’ve mastered Facebook, Instagram and Twitter. You’re finally ready to tackle TikTok. But don’t get too comfortable — a hot new social media app has entered the villa. Gen Z is raving about it, but what is BeReal?

Unlike its alternatives, BeReal offers an unfiltered, unplanned social experience. In some ways, the app combines the freedom of Instagram’s early days (minus the Valencia filter) and TikTok’s candid, anything-goes vibe.

We’ll take you through everything you need to know about BeReal, including what it is, how it works and why it’s different.

What is BeReal?

BeReal is a photo-sharing app that prompts users to post one unfiltered photo per day.

BeReal launched in late 2019, but its popularity started to explode in mid-2022. It’s currently the top Social Networking app on the App Store and has been installed roughly 29.5 million times.

How does BeReal work?

The BeReal app sends a push notification — ⚠️ Time to BeReal. ⚠️ — to all users at a random time each day. Users in the same time zone get the alert simultaneously. They then have two minutes to take a photo and share it with their followers.

And it’s not really just one photo, either. BeReal uses your front and back cameras to snap a selfie along with whatever you’re doing, at the same time. So if you’ve gotten used to the beauty filter, be prepared: The app doesn’t have any photo editing features.

The two-minute countdown means no planning, no primping, and no content-batching. You just share whatever you’re doing when the notification comes in — which may be 11 AM one day and 4 PM the next.

You can retake your photos within the two-minute window, but your followers will know if (and how many times) you do. If you miss the deadline, you can still post, but your BeReal gets tagged with “posted late.”

Once you’ve posted your BeReal, you’ll be able to browse your friends’ photos and see what they’re up to. Unlike every other social platform, there’s no option to simply like other photos — if you want to engage with a post, you have to take a reaction selfie or write a comment

And if you’re a lurker, you’re out of luck. You can still use the app, but you won’t be able to see any of your friends’ photos without posting your own.

BeReal doesn't let you view photos without posting

How to get started on BeReal

Ready to take the plunge? Follow our simple tutorial to get started on the app.

1. Create an account
BeReal is available for both Android and iOS users, so first, download the app. To create an account, you’ll have to enter your phone number, full name, birthday, and username.

2. Connect with your friends
Once you’ve created an account and logged in, you can sync your contacts to find friends on the app.

BeReal contact syncing

3. Take your first BeReal
BeReal will prompt you to take a picture right after you create an account. Click on the notification and take your first photo within two minutes.

Taking a BeReal with countdown

4. Add a caption and share your photo
After you add a caption, you can choose whether you want to share your photo with everyone or friends only. Click Send to post!

Adding a caption to BeReal

5. Start exploring
Once you’ve shared your first BeReal, you can browse other photos in the Discovery section. You can react to posts with selfies using the emoji in the bottom left.

BeReal reaction emoji [realmoji]

What’s the appeal of BeReal?

BeReal’s content may seem mundane, but that’s kind of the point. So far, it’s not for influencers or advertisers — users are on the app to connect with friends.

In fact, BeReal’s terms and conditions explicitly prohibit using the app for advertising or commercial purposes.

Of course, novelty is definitely part of the appeal (remember Peach? RIP). But the app’s approach feels like a fresh take on the overly curated content that dominates most social networks.

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We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

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Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

Here’s How to Conduct Better Lead Generation Experiments


Opinions expressed by Entrepreneur contributors are their own.

Lead generation is the path to growth in your B2B business. It’s the primary you’re going to use to generate more interest in your brand. And, the first step in your sales process that’s going to help you secure more revenue.

You may already have a solid idea of what your lead generation should be. Your lead generation strategy might be working perfectly, with years of consistent performance to prove that it works. But if you want to see even better results for your business, and keep it growing consistently, you’ll need to learn how to conduct better lead generation experiments.

Related: If You Forget About Lead Gen, You Can Forget About Growth

The value of experiments

Why are experiments so important in lead generation?

There are a few main reasons:

  • Objective comparative information: Experiments give you an opportunity to objectively compare two different lead generation strategies. These strategies may differ in any number of ways. For example, you might compare lead generation strategies as they apply to different platforms, such as comparing PPC ad lead generation with lead generation. Your experiments can drill much further down, however, comparing two different tag lines or two different product photos on your landing pages. In any case, you’ll gather objective information that can prove the value of a lead generation tactic — or prove that the tactic isn’t working at all.
  • Complacency avoidance: Experimentation is also valuable because it gives you a solid foundation for avoiding complacency. Too often, business owners become complacent with any lead generation strategy that happens to work decently. Rather than resting on your laurels and pursuing this strategy until the end of time, experimentation forces you to keep improving so you can keep seeing better results.
  • A creative mindset: If you’re going to plan more experiments, you need to think creatively. Ongoing experimentation in lead generation is a way to keep your mental gears turning. It allows you to remain malleable and adaptive in a highly competitive environment.

Related: 6 Lead Generation Tactics That Can Give Startups a Big Boost

How to conduct better lead generation experiments

So what steps can you take to conduct better lead generation experiments?

These are some of the best approaches:

  • Measure outcomes in multiple ways: Experiments are nothing without a way to objectively measure them. You’ll want to measure the outcomes of your experiments in multiple ways, however. For example, you’ll want to measure not just the quantity of leads that you generate but the quality of leads you generate;. Instead of just counting the sheer number of people churned up by your lead generation tactic, evaluate them in terms of how well they fit your target customer profile. It’s possible to measure lead quality in some objective ways, giving you real data on your lead generation strategy performance. While you’re at it, survey your salespeople to get a feel for how these leads are buying or expressing interest.
  • Start big and work your way smaller: When experimenting consistently, start with big changes and work your way to smaller ones. Start by comparing different platforms and different overarching strategies. Then, as you get more answers, work your way to more menial and ground-level adjustments.
  • Mix things up occasionally: Don’t hesitate to mix things up. You might have a fantastic landing page template. Or a set of strategies that have historically worked well for your business. But don’t feel like you’re locked into using those. Build something new, from the ground up, and see how it impacts your lead generation stream. It’s a great way to discover new tactics.
  • Compare apples to apples (when you can): The whole point of AB testing is to isolate a variable so you can better understand its influence in a given system. This approach only works if the variable is truly isolated, meaning all other variables are functionally the same. When possible, try to run experiments with the same demographic group, at the same time of day, with all the same conditions in place.
  • Boost the sample size: Generally, the bigger your sample sizes, the more reliable your data is going to be. You can conduct experiments quicker and less expensively by keeping your sample sizes small. But if you want better, more accurate results, you’ll need to step up those sample sizes and work with bigger audiences.
  • Keep pushing: No business becomes permanently successful after just one experiment. You have to keep experimenting. And keep pushing for more if you want to be successful in generating more and better leads.

With better lead generation experiments in your business, you’ll be able to gather much more reliable data. You can then improve your lead generation strategy much more consistently. You don’t have to experiment constantly, but you do have to make sure your experiments are ongoing and consistent in quality. As long as you keep making iterative improvements, you’ll continue to see better sales results.

Related: Experimentation and A/B Testing: A Must-Use E-commerce Growth …



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We are one of the most effective all in one results-driven digital marketing agency

Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.