The flower embroideries were made by hand by Tehuana artisans from the Isthmus of Mexico.
Grow Your Business,
Not Your Inbox
Stay informed and join our daily newsletter now!
3 min read
Opinions expressed by Entrepreneur contributors are their own.
This Friday the Mexican delegation has released the long-awaited gala uniform with Oaxacan embroidery at the opening ceremony of the Tokyo 2021 Olympic Games .
This suit is navy blue with the jacket lapel embroidered with motifs from the beautiful state of Oaxaca, all handmade and different from each other. The men wore joggers and the women shorts with a Tehuana headdress , typical of the region. All the athletes completed the uniform with tennis shoes and white shirts, as well as a mask of the same color with the flag of Mexico.
The design was chosen from three proposals put to a vote by the High Life company. The shortlist was made up of clothing with elements inspired by the original peoples of Mexico and aspects where the Mexican identity is exalted: Oaxacan embroidery, charrería elements or the stone of the sun. And the Oaxacan embroidery won!
“They blend elegantly with the modernity represented by a suit made from a high-quality dry-fit fabric. It is wrinkle free, allows perspiration and dries quickly, ”commented the Mexican Olympic Committee in April , when the suit was chosen.
The Mexican delegation, made up of 97 men and 65 women, were flagged by golfer Gaby López and diver Rommel Pacheco , who waved the flag with great enthusiasm at their presentation.
MEXICO, PRESENT @Rommel_Pacheco from #Clavados and the golfer @GabyLopezGOLF , are the standard bearers, and lead the delegation that enters the Tokyo Olympic Stadium at the Opening Ceremony of the XXXII Olympic Games # Tokyo2020 . #ADejarHuellaEnTokio pic.twitter.com/UWFX1OY0CM
– CONADE (@CONADE) July 23, 2021
The design worn by the athletes uses Zapotec artisan pieces, inspired by the Isthmus of Tehuantepec, Oaxaca.
“Large, colorful flowers add vitality to this gala ensemble. The embroideries were made by hand by women from the Isthmus of Tehuantepec, inspired by the wonderful nature of the southeastern region of the country ”.
According to Forbes , the suits will be on sale in High Life boutiques and can be customized to suit users. They will cost between 1,500 and 12 thousand Mexican pesos, depending on the materials chosen.
If you like our work and
interested in similar solutions, want to develop your own blog, brand awareness or have a question?
Contact us and create your future with our professionals right now
Digital Marketing Agency That Provides Solutions. Help You Grow & Cut Your Running Costs.
Speak with our specialist today to get started with on-demand solutions, social media management & more…
We are one of the most effective all in one results-driven digital marketing agency
Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.
Who We Are
We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.
What We Do
We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.
Why We Do It
Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.