Instagram insists on competing with TikTok and will now prioritize video over photos


“We are no longer a photo sharing app,” said Adam Mosseri, director of Instagram, announcing that the app needs changes and will focus more on videos to compete with the popularity of TikTok.

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Since the boom it experienced in 2021, the short video app TikTok has become the rival to beat for other platforms. Proof of this is that many social networks have integrated the same format under the name Shorts (YouTube) , Fleets (Twitter) or Reels , in the case of Instagram . The latter, said its director, will implement new changes to give priority to the video over the photos and to remain in force.

In a video published on Wednesday, Adam Mosseri , director of Instagram , announced that the platform is getting ready to pivot and take a turn towards short videos, a format that is mainly conquering younger users.

“People go to Instagram to entertain themselves, there is tough competition and there are things to do,” said the manager. “We have to accept that, and that means change .”

Mosseri explained that the Facebook- owned app plans to test new strategies, such as recommending full-screen videos to users in their feeds, even from accounts they don’t follow.

“We’re also going to experiment with embracing video more broadly – full-screen video, immersive, entertaining, for mobile devices,” he explained. “You will see us do a number of things or experiment with various things in this space over the next few months .”

And to clarify the position of the company, Mosseri finished with a sentence that sounds like a sentence: We are no longer a photo-sharing application or an application to share square photos .”

The news comes after Instagram employees hinted a few days ago that the platform could add a new form of monetization through ‘Exclusive Stories’ . These would be stories only available to subscribers of a creator without the possibility of taking screenshots.





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5 Unique Revenue Stream Ideas for Product-Based Business Owners in 2021



6 min read

Opinions expressed by Entrepreneur contributors are their own.


2020 was a hard-hitting year. Worldwide. Everyone can agree on that. 

However, in the business world, product-based business owners that rely on having their products on store shelves or directly into the hands of their customers were left slightly bruised. With the early days of the pandemic calling for lockdowns, closing restaurants and shops and the slowing of national and international shipping, many were left scrambling to find new ways to market and get their products to consumers. 

As the country slowly reopens, it’s time to reassess what’s working and what’s not. Certainly, the lessons and adjustments made in 2020 to keep afloat could be polished as new marketing techniques going forward.

So now the question becomes, how do business owners identify and create additional revenue streams that are the highest and best use for their business? Here are 5 examples of new revenue streams for product-based businesses in 2021.

Leverage print on demand

Print-on-demand products allow business owners to offer ready-made products for sale in smaller batches. Why is this significant?  Business owners that utilize print on demand do not have to invest in large quantities of inventory. They can test new product categories without financial risk, and they only pay for products when customers place an order. 

Partnering with companies like Printed Mint or Printful enables brands to diversify their product line without stretching cash flow. You choose products from their collection, customize them with your art or design work, then add the products to your online shop. Printed Mint or Printful will print and ship the products directly to your customers when orders come in. There is little financial risk yet much to be gained when selling products through print-on-demand channels.

Pro tip: Print on demand is also great for service-based businesses that want to add products to their offerings.

Related: Web to Print: Give it a Thought as an Entrepreneur

Create subscription products

Subscription products saw a major surge in 2020, particularly in the fashion, beauty, cooking, art and at-home activity sectors. Subscription products are a great way to grow recurring revenue while also creating a stronger customer experience for your audience.

Let’s look at quip, an oral health company. Customers have the option to make a one-time purchase or set up automatic refills on toothbrush heads, toothpaste, mouthwash or floss. Subscription customers receive free shipping and automatic delivery of items on the requested time frame. Easy and stress-free for the customer, great recurring revenue for quip.

Another option is subscription boxes. Kiwi Crate, Raddish Kids and Paper Curator ship curated activity boxes each month for those interested in science and engineering, cooking and scrapbooking, respectively. FabFitFun sends full-size products in their seasonal boxes, which are shipped quarterly. Subscription boxes thoughtfully combine multiple products, engaging activities and provide a unique experience for your customers. 

Individual or boxed subscription products can ship monthly, quarterly, or whatever frequency makes sense for your products, your brand or your customers.  But, diligently run the numbers and consider not only the hard costs of producing the subscription products but also the time it will take to market, source, package and ship your subscription products to customers.

Related: 5 Tips for Growing Your Subscription Business

Create a paid membership community 

People across the world are continuing to come together over shared interests and hobbies. A desire for connection and community has never been stronger, and product-based business owners are primed to facilitate this.

Rhino Parade, a paper goods and gift company based out of NYC, recently launched Rhino Rally, a protest postcard club that aims to make activism creative, personal and accessible. Customers can choose from three membership tiers, and each level includes educational content, physical products that are mailed to members and an online community.  Rhino Parade took a single product — their protest postcards — and created a monthly membership for like-minded customers to connect, learn and take action.

Peloton is another example. They sell exercise equipment, but they also have a digital membership community that provides access to their workouts, instructors, playlists and connections with other Peloton users. The membership brings customers together to enhance the experience of using their products and in the process creating raving fans.

What are common interests, hobbies, wants or needs among your customers? How can you create an exclusive experience that involves your product and facilitate connections while charging a monthly fee?

Enhance your online sales channels

While you may already have a shoppable e-commerce site with all of your products, now is the time to get creative with how you’re selling online.

Where does your audience hang out? If you’re not sure, check Google Analytics to see where most of your website traffic comes from. 

If your customers find you through Instagram, look into making your Instagram posts, stories and videos shoppable. If your customers are coming from Pinterest, perhaps you should invest in Pinterest advertising. If your customers are coming from word-of-mouth referrals, you may want to create an ambassador program.

Lean into what’s already working and explore how you can generate more sales with minimal effort.

Related: 3 Things You Need to Know About Launching a Product Business

Diversify your wholesale customers

I teach brands how to get their products on the shelves of retail shops big and small. My clients sell to Target, Nordstrom, Container Store and Barnes & Noble, to name a few. They also sell to independent brick & mortar shops throughout the world.

Wholesale is a volume game. To be successful with wholesale, you need to diversify your wholesale partners in size and types of stores.

Don’t overlook the smaller, independent retail shops as wholesale customers. They tend to order more frequently and pay on time, plus you can build long-lasting partnerships with these stores because you’re usually working directly with the store owner.

Think creatively about what types of stores would be a good fit for your products. One of my clients sells greeting cards, and her best wholesale account is a car wash. She happened to meet this buyer at a trade show, and he happened to place a really large order, then another, and those orders have continued for years now. Car washes were a retail segment she had never considered prior to working with this account. Stay open to opportunity.

Final takeaways

Despite the major shake-up we’ve had over the past year, businesses will continue starting, growing and thriving through 2021 and beyond. Continue tapping into your creativity, push further into what’s working in your business and stretch beyond your comfort zone to test new opportunities.  Now is the perfect time to do something imperfectly. 

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One Business Partner Managed a Billion-Dollar Portfolio at Barclays, the Other Heads an Ivy League Medical School Department. Can They Create a Unicorn Together?


Michael Nelson is the CEO of Intrommune Therapeutics, while Dr. Bill Reisacher sits on its scientific advisory board.

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In the fourth episode of Unicorn Hunters (a show that gives viewers not only a deeper look into the sort of conversations that take place between powerful investors and entrepreneurs, but also allows viewers to become investors themselves), the panel examines Intrommune. Represented by two Cornell graduates, Intrommune was started to combat food allergies. As Senior Scientific Advisor Dr. Bill Reisacher says, some estimates place the number of people with food allergies around 500 million. Dr. Reisacher shares how an allergic reaction at the age of seven changed the course of his life and helped inspire Intrommune. 

Intrommune offers a toothpaste that delivers food proteins to the immune system without having to swallow them. Dr. Reisacher claims that research has shown regular exposure to such proteins inside the mouth can help people become less allergic to those foods. With proper maintenance, the toothpaste can prepare the body the next time an accidental exposure occurs. The company’s first toothpaste offers a peanut protein, specifically, but CEO Michael Nelson claims that Intrommune’s second product aims to target multiple foods that cause 90% of food allergies. The FDA accepted Intrommune’s Investigative New Drug application, which has in turn led to the enrollment of clients in phase 1 clinical trials. 

Former White House Advisor and Unicorn Hunters Investor Moe Vela admits that this story is personal for him, too, given his allergies to gluten, soy and peanuts. But will Resiacher and Nelson be able to turn that initial interest into an actual investment?

Watch the full video to find out, or visit Unicorn Hunters here. 



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Zoom will have automatic translation in real time to videoconferences after buying the company Kites


Video calling platform Zoom bought a German startup specializing in language translation using Artificial Intelligence.

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Video calling platforms and apps have taken on an unprecedented role since the arrival of Covid-19. One of the most important and popular is Zoom , which will now add a new real-time machine translation feature, after announcing the purchase of communications company Kites .

Through its official blog , Zoom announced that they are in negotiations to acquire the company Karlsruhe Information Technology Solutions , abbreviated Kites . It is a German startup “dedicated to the development of real-time machine translation solutions” or MT, for its acronym in English.

Zoom said that the acquisition of Kites represents the possibility of eliminating the language gaps between its users. The project consists of creating a kind of virtual assistant operated by Artificial Intelligence (AI) , with live translation capabilities during video conferences .

“Kites’s talented team of 12 research scientists will help Zoom’s engineering team advance the field of TM to improve meeting productivity and efficiency by providing multilingual translation capabilities for our users,” explains the release.

“With our missions aligned to make collaboration seamless regardless of language, geographic location or other barriers, we are confident that the impressive team of Kites will be a perfect fit with Zoom,” said Velchamy Sankarlingam, President of Product and Engineering at Zoom. .

Doctors Alex Waibel and Sebastian StĂĽker , co-founders of the project , explained that their technology began as a tool for translation within the classrooms of the Karlsruhe Institute of Technology.

“Kites came about with the mission of breaking down language barriers and making fluid interaction between languages a reality of everyday life, and we have long admired Zoom for its ability to easily connect people from all over the world.” Waibel and StĂĽker stated.

“We know Zoom is the best Kites partner to help us advance our mission and we are excited to see what comes next under their incredible innovation engine,” added the creators of Kites.

Zoom added that they are analyzing the possibility of creating a Research and Development (R&D) center in Germany . This center would be the headquarters of Kites for the development and improvement of its tool. In addition, Dr. Waibel will work in the research area of the company and will specialize in the development of new MV technologies for service and user growth at Zoom.





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Coinbase plans to create a cryptocurrency-centric App Store


This was explained by the CEO of the company in a post on his blog.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


Brian Armstrong , CEO of Coinbase , explained in a blog post that one of the next steps to explore in the world of cryptocurrencies will be the creation of a crypto-centric App Store.

“With all this new innovation coming to crypto, we have a great opportunity to give our customers access to these new products and features,” Armstrong explains before diving into his options.

According to the executive, an app store centralized in crypto assets would offer decentralized applications developed by third parties (dApps), following Apple’s example by empowering other developers and providing its users with an easy way to access new platforms.

“Apple did not try to create all iPhone applications, but rather empowered developers and provided mobile device users with an easy way to access innovative new applications. We need to do the same in crypto.

There are now tens of billions of dollars of economic activity running on dApps, and a new trend appears every three months. We will work to give our users easy access to all of this from Coinbase’s core product, ”he says.

Other issues on Armstrong’s to-do list include attracting new digital assets to your company and its constant geographic expansion, which already offers services in 100 countries.

Likewise, its action steps to achieve these goals include reducing burdens for cryptocurrency issuers, creating an “experimental zone” for new assets, and moving towards the approval of new assets.



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