How to control (and take advantage of) your emotions


This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Pixar , the genius of animation, has among its list of films Intensa-Mente ( Inside Out ) that stars Riley, a girl who after moving to a new city has to “battle” against the emotions that live in her head. Although it is a film -which is also aimed at children- it provides valuable lessons to anyone (especially managers and entrepreneurs) about the control of emotions. We all feel joy, sadness, fear, displeasure, and anger; However, emotional intelligence helps us not only to control them, but to take advantage of them to become leaders and successful people.

Below we analyze the emotions that are presented in this film and we will tell you how to act when one of them takes over you. Remember that it is not bad to feel them, but the important thing is not to allow this to overtake you and affect your reputation:

1. Joy

Clearly, joy is a positive emotion that brings out the best in us. Someone cheerful tends to infect his team with this attitude and act more eagerly. However, too much joy can affect your performance, why? Because when we are very happy about something, we tend to neglect the rest, especially those issues that cost us the most.

So those days when you feel particularly happy, try two things: share that emotion with others and let it permeate your company; and take advantage of it in a way that becomes a motivation to work better and not to distract you.

2. Sadness

There are days where you just can’t get out of bed; you feel sad and depressed. This emotion is common among entrepreneurs who have faced failure or who have not seen the fruits they dreamed of from their business. But you must be careful, as this emotion can be the most destructive for someone who wants to succeed.

It is difficult, but when you start to feel “down,” you must act immediately. Surround yourself with people who make you smile and give you good advice, whether they are co-workers, friends or family. Be honest about what you are feeling and look for things that make you happy, like going to the movies, walking, traveling, being with your children, whatever! Think that only you are responsible for changing that attitude and seeing things from a new perspective.

Image: Pixar Animation Studios / Walt Disney Pictures

3. Fear

It is probably the most common emotion among entrepreneurs and those who are deciding whether to make the leap. It’s normal for you to fear losing your financial security, sacrificing your time, failing, and even “what will they say.” Fear can paralyze you and prevent you from pursuing your dreams, but it can also become a great motivator.

For fear to translate into something positive, you must learn to get out of your comfort zone (little by little), doing things that you normally would not do. Then it is important that you learn to live with this feeling, reducing it by preparing yourself to the maximum, contemplating risks and building confidence in yourself.

4. Dislike

There are many things that, as an entrepreneur, you can dislike: from the lack of support and the mistakes you make, to the attitude of certain employees or your partner . When you let this emotion control you, your countenance is continually complaining and impatient, and it is particularly common in those who are perfectionist and negative.

This emotion can seriously affect the morale of your team and everyone who works with you. To reduce it, it is recommended that you adopt a much more patient and tolerant attitude. When you witness something that you don’t like or that bothers you, try to find the positive aspects of it and, above all, try not to show your dislike without even listening to the other person. Stop always seeing the glass as half empty and start seeing it as half full.

5. Anger. We all have the right to get angry from time to time; What’s more, if we didn’t get angry about certain situations, we couldn’t consider ourselves human. But at the same time, those people who do not know how to control themselves and are carried away by anger can be extremely damaging to the business and its people.

If you are the type of person who gets angry easily or with too much intensity, it is time for you to begin to mature and measure what you say and do. No matter what the situation is, you should never get carried away and insult or treat anyone badly. Learn to use your anger and frustration to seek solutions and not to attack others.



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3 Ways You Can Prevent Your Reputation From Holding You Back


Although upholding a good reputation is important, it could also be holding you back if you’re not willing to step outside of your comfort zone.

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3 min read

Opinions expressed by Entrepreneur contributors are their own.


Your reputation is a big part of who you are as a person. A good reputation makes you feel better about yourself, while a bad one can leave you with sleepless nights. There’s nothing worse than a client spreading negative comments about you on social media or other channels, especially if the claims are untrue.

If you’re not willing to do things and take on additional business because it could hurt your reputation if you fail, you may be missing out on massive opportunities that your competition is willing to jump on.

Remember, calculated risk equals greater reward. If you find yourself avoiding reputation risk, these three elements may help ease your discomfort in the decision-making process.

1. Be optimistic

It’s simple: Optimists get presented with opportunities, while pessimists don’t. Consider yourself lucky to have come across your opportunity or idea. The reason why many people don’t get what they want from their business and even life is because they don’t see the opportunities that are presented to them. There’s nothing wrong with being critical — having a critical mindset is important in spotting the deficiencies that others overlook. But if you’re constantly finding reasons to NOT do something, you have an issue. Be a critical optimist.

Related: You Need to Meet Your Challenges With Pathological Optimism at Every Turn

2. Pursue to the final stages

You owe it to yourself to pursue your opportunities to the final stages. If you’ve completed your due diligence and your opportunity still doesn’t look like it’s worth doing, then say “no” or “not right now.” But don’t say no before you have enough information to make an informed decision. The opportunity may not go anywhere, but at least you’ve investigated to the point that you’re not going to be kicking yourself in the butt afterwards. One of the biggest regrets business leaders have is not pursuing an opportunity that crossed their path earlier in life.

Related: Easily Distracted? Here’s How to Stay Focused When Opportunity Abounds

3. Have an acceptable risk meter

How do you know how much reputation risk you’re willing to take on, unless you have a way of measuring it? Risk can be subjective and objective. Most of the time, risk calculation is done subjectively. However, having an objective measure will give you more confidence in your decision. Having an actual measure of the impact will give you a clearer picture of what could go wrong and how much it could cost you in brand confidence as well as in dollars.

Know how to measure your reputation risk. You want a healthy measurement for the risk you’re willing to take, but also the opportunity you’re willing to leave on the table. 

Related: Risk Literacy: Need Of the Hour



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3 Growth Strategies Small Businesses Can Learn From Google



5 min read

Opinions expressed by Entrepreneur contributors are their own.


When it comes to running a small business, you have to do much of the legwork yourself. For better or worse, you are the master of your fate, and the success of your organization lives and dies depending your ability to make strategic growth decisions.

You may own a small business now, but planning for long-term growth means considering the possibility that you will not always be a small business. With the correct planning and execution, the entrepreneurial seed you plant today could grow into the multinational conglomerate of tomorrow. To plan for successful growth on that scale, it helps to look to the shoulders of other giants who began as small businesses.

One especially ubiquitous small-business-turned-next-generation superstar is Google. Combined with its parent company, Alphabet, Google is worth an estimated $1 trillion. The company is so influential that the term “Google” is now a verb in the dictionary.

If you’re a small business owner looking to emulate the success of Google and other major growth-oriented companies, the following three tips will help your business replicate the Google playbook to achieve growth, attract investment and foster organizational success. 

Related: Learn These 10 Essential Growth Skills

1. Differentiate, differentiate, differentiate

Before you can sail off into the sunset with a small business idea that will net you millions, you need an idea. But not just any idea. It would help if you had a business model that stands out from competitors for offering something others are not.

Think about Google. It’s certainly not the only search algorithm out there. Other big names in the industry include Bing, Yahoo!, Ecosia, Ask, and many others. At the same time, none of these companies do what Google does nearly as well. That’s because Google differentiates itself with a search algorithm that is constantly learning, evolving and growing. Its goal is simple: to provide users with the absolute best results instead of the most results.

Google’s playbook is about quality, not quantity. As such, they become rewarded for their attention to a market need that improves lives and solves problems for billions of people every single day.

Like Google, your product (and the very nature of your business) does not have to be entirely new. What’s important is that you develop an aspect of your business that is new. Instead of simply replicating previously successful businesses, create elements of a new model that will anticipate a market need that does not currently exist. If you can do this, you’ll be on the path toward steady growth in no time. 

Related: Use These Growth Strategies to Build a 6-Figure Business

2. Expand into new areas

Google’s parent company, Alphabet, is spread across a variety of industries and owns some surprisingly big names: YouTube, the GPS app Waze, the exercising wearable textile brand Fitbit and more.

The aforementioned is an integral part of any business playbook model. As an entrepreneur, it’s important not to put all of your eggs in one basket. If your small business revolves around a single product, business model or selling strategy, what will you do when the market need for that product, model or process stagnates?

Unfortunately, this is how many businesses fail. Startups that receive angel investment with hopes of turning their idea into a budding national company often flounder after spending all of their funds on a single, unattractive business model. Instead of relying on one vision or strategy, consider diversifying your business and solving a host of needs for your specific audience.

Google isn’t the only player that knows the value of expanding. Amazon began as a bookselling outlet, and Uber was not always a food-delivery service. Elon Musk started as the creator of PayPal — now his space exploration company has its sights set on Mars.

When it comes to running a small business, no dream of expansion is too big. In truth, expanding when the time is right is quite possibly the best thing you can do for yourself and your business. 

Related: 4 Mindset and Growth Strategies to Help You Grow Your Business Revenue

3. Excel at your market niche

Google knows that diversification and expansion are essential. Still, it never loses sight of its actual value as a business: providing top-notch search results for countless people every day.

The point of expansion and diversification is to safeguard yourself against the potential of an idea that does not pan out. However, once you’ve found an idea that does work and you connect with an audience that wants more of it, it’s essential to hone in your niche and become a top market player.

Becoming the best at what you do takes time, practice, investment and innovation. It’s probably the most rigid tip to replicate, and it’s not a “get rich quick” scheme. Simultaneously, if you pay attention to your craft, focus on building your business and create a business model that genuinely excels, you’ll set yourself up for positive growth in both the short and long term.

The biggest takeaway for entrepreneurs itching to replicate the growth strategies of Google is simple: Growth is all about learning. The more you study the growth patterns and systems of market giants like Google, the more prepared you will be when your business is ready for its next growth spurt. By differentiating your business model, expanding into new markets and excelling at the services and goods you provide, your business seed will grow wonderfully — and profitably.



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Has the Stock Market Begun to Turn Around?



4 min read


This story originally appeared on StockNews

The S&P 500 (SPY) has now posted gains in three straight days, even while metrics continue to show an increase in inflation. It seems as though as we are swimming in those calm waters I spoke of on Monday, but I must caution that the last few days have shown lighter trading volume than usual. So, is this the new normal, or will we return to the volatility that was so prevalent the previous two weeks? Read on below to find out….

(Please enjoy this updated version of my weekly commentary from the POWR Value newsletter).

Stocks started the week higher as worries surrounding inflation seemed to subside a bit after multiple Federal Reserve leaders assured investors that inflation would be temporary. Investors pushed stocks higher across the board, with all three major indexes seeing strong gains. Eighty-three percent of S&P 500 stocks rose, while twenty-two out of the 30 Dow components gained.

The market finished lower on Tuesday as investors digested disappointing economic data. The Conference Board’s gauge of consumer confidence eased a bit in May to 117.2 from a downwardly revised 117.5 reading in April. Plus, new home sales fell 5.9% in April following a significant downward revision in March as an increase in property values is limiting demand.

Stocks went back to their winning ways on Wednesday as the CBOE Volatility Index (VIX) hit its lowest point since early May. Though most major indexes were only marginally up as trading volume has thinned recently.

Stocks jumped again on Thursday, with strong economic data lifting cyclical value stocks. Weekly initial jobless claims were better-than-expected. In fact, claims are at a new pandemic low, keeping with a downward trend.

Additionally, capital goods orders rose a stronger-than-forecasted 2.3% in April, the largest increase in eight months. Investors were also waiting on President Biden to unveil his budget on Friday.

The market finished the week higher on Friday, even with economic data pointing to less spending and higher inflation. The core PCE deflator, which is the Fed’s favorite proxy for inflation, rose 3.1% year-over-year last month, the largest jump since 1992. Core PCE inflation is a measure of prices that people pay for goods and services.

Overall, the S&P 500 and Dow Jones are up for the month, with gains of 0.55% and 1.93%, respectively. The Nasdaq Composite, on the other hand, is down 1.53% for May.

Market Outlook

As investors, we are essentially in a wait-and-see period. Many of the positive catalysts that have been driving the market forward are disappearing. The trillions in fiscal stimulus are already moving around the economy. The Fed has nowhere to go but up when it comes to rates, and the first quarter’s earnings season is over.

So, to answer today’s headline, no, I don’t believe the market has turned the corner. While we may see more days like Wednesday, Thursday, and today, with lower trading volume, I still expect to see more volatility in the weeks ahead as investors keep their eyes on inflation and the Fed.

Plus, valuations on most stocks already reflect an improving economy. But the key is, we’re not invested in those stocks. While the overall market may need a new growth catalyst to drive the major indexes higher, we’re in great shape being invested in deeply undervalued stocks.

These companies have shown consistent growth and strong fundamentals, but luckily for us are trading at a discount.

What To Do Next?

The POWR Value portfolio was launched in early May and is off to a fantastic start.

What is the secret to success?

The portfolio gets most of its fresh picks from the Top 10 Value Stock strategy which has stellar +38.63% annual returns.

If you would like to see the current portfolio of value stocks, including the 2 brand new picks we made yesterday, then consider starting a 30 day trial by clicking the link below.

About POWR Value newsletter & 30 Day Trial

All the Best!

David Cohne
Chief Value Strategist, StockNews
Editor, POWR Value Newsletter


SPY shares closed at $420.04 on Friday, up $0.75 (+0.18%). Year-to-date, SPY has gained 12.71%, versus a % rise in the benchmark S&P 500 index during the same period.


About the Author: David Cohne

David Cohne has 20 years of experience as an investment analyst and writer. He is the Chief Value Strategist for StockNews.com and the editor of POWR Value newsletter. Prior to StockNews, David spent eleven years as a consultant providing outsourced investment research and content to financial services companies, hedge funds, and online publications. David enjoys researching and writing about stocks and the markets. He takes a fundamental quantitative approach in evaluating stocks for readers.

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The post Has the Stock Market Begun to Turn Around? appeared first on StockNews.com



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5 ‌Critical‌ ‌Marketing‌ ‌Strategies‌ ‌for‌ ‌Product‌ ‌Promotions‌



These five strategies will help you put together product promotions that sell.





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Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.

4 Powerful Brand Secrets I Learned Working With Disney



5 min read

Opinions expressed by Entrepreneur contributors are their own.


My name is Devan Leos. I started working with Disney in 2010 when I was just a child. In 2013, I got signed on to work for a large production, which allowed me to work with the marketing, PR and executive divisions of Disney. While doing so, I learned some precious lessons that would change my life in business forever.

1. Complete brand awareness

While this seems like a no-brainer for any business or brand, sometimes it isn’t. Disney is extremely conscious of its brand. It knows what type of people they are looking to target. It knows the exact audience it has, which includes age groups and gender groups. It knows what kind of audience it will entertain, and it knows exactly what type of brand it has.

Sometimes many businesses and brands get lost in the marketing element, not knowing who will respond to their product or who their audience is. But that leads us to our next point.

2. Expertly-branded and crafted marketing and PR campaigns

With complete brand awareness comes the knowledge of what your clients might expect from you. For instance, you will probably never see Disney advertising with adult film celebrities because its audience is primarily kids and teenagers. If we take a closer look, Disney is constantly working with various charities, education programs and the like, which coincides with the family-friendly brand it has established.

When it comes to its movies or shows, Disney finds clever ways to engage family audiences with its content, having themes that are not inappropriate but serious. Soul is an excellent example because the film deals with life, death and existential themes. However, it is still geared towards a family-friendly audience.

If you’re trying to establish a brand for all ages, or targeted ages, it is imperative to know what relation your customers/audience will have with the type of PR or marketing strategies you use.

Related: 10 Walt Disney Quotes That Could Boost Your Small Business

3. Militant reputation management

Your brand’s reputation is your lifeforce. If your brand gets a bad reputation for any reason, it can mean plummeting numbers, or even worse, the death of your brand. This is why Disney employs militant reputation management.

During my time with Disney, I was able to see the inner workings and truly awe-inspiring levels of serious care put into all the divisions of Disney. The brand does not play games. Disney’s team constantly monitors the media, social media, online forums and any source of information regarding their brand (emails, comments, letters.) They figure out what issues people might have before people even have them. Diney’s employees (including talent) are thoroughly screened and monitored. Talent is given strict instructions regarding their online presence, as well as other employees.

As someone who is trying to have a strong brand, you must make sure everything you do and say is professional and in line with what your brand stands for. When working with others, you must be aware that how they operate and what they are doing affects your brand. The best way to control fire is to prevent it from ever happening, so hyper-awareness regarding your brand is vital.

Related: Why Branding is Even More Relevant To Businesses Today?

4. Multi-market branding

Disney is the master of having its brand everywhere. Theme parks, movies, TV shows, toys, books, music, the list goes on — you name a market, and Disney is probably in there somewhere.

Let’s say you operate a fitness brand. All the essential fitness stuff make sense: bottles, protein mixes, gym stuff, etc. However, getting creative with products you can stamp your brand on is key. Get creative with your brand, utilize brand awareness and find creative ways to brand things in markets that go beyond the tradition. But don’t just slap a logo on a bunch of random stuff. Instead, figure out things that could be used by your brand’s audience that fall outside of the traditional cradle that your brand exists in.

Disney helped me understand that details are everything. Whether you’re starting or assisting a brand, the strength lies within the details. Many businesses do not know or do not care about the most delicate details and bits of information regarding their brands. Sitting down and thinking about all of your brand’s facets will seriously improve your brand’s authority. Get creative, and do not be afraid to innovate. Trial and error will always prove to be one of the most effective methods to achieve success, but modeling your brand principles after a power brand like Disney will undoubtedly help.

Related: Why Your Brand Plan Is More Important Than Your Business Plan



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Getting online is easy. Succeeding online is a different story. You’ll need more than just a beautiful website to stand out these days. Online marketing solutions. Conversion-based web design coupled with a lead generating marketing plan, your online success is inevitable.

Who We Are

We are a team of consultants, vendors, graphics designers and development professionals who love partnering with good people and businesses to help them achieve online success.

What We Do

We’re focused on our craft and bringing everything we have to the table for our clients. We create custom, functional graphics, branding & content focused on converting your users into customers.

Why We Do It

Each of us loves what we do and we feel that spirit helps translate into the quality of our work. Working with clients who love their work combines into a fun, wonderful partnership for everyone involved.